“…There is currently a great deal of research on the economics of happiness that empirically demonstrates that money alone does not bring higher levels of subjective well-being or happiness to human beings in the era of the digital society (Powdthavee, 2010 ; Ravina-Ripoll et al, 2020 ). If this issue is examined from the perspectives of positive psychology and happiness management, it shows us, among other things, that people's happiness is conditioned by a wide range of heterogeneous factors, including health, sexual behavior, resilience, stress, or quality of life (Blanchflower and Oswald, 2004 ; Leite et al, 2020 ; Tandler et al, 2020 ). It is generally accepted that happiness is found, on the one hand, in the individual satisfaction that is enjoyed in the long term when our achievements and purposes are fulfilled—eudemonism—and, on the other hand, in the pleasure of carrying out rewarding activities in the short and medium term—hedonism (Huta and Waterman, 2014 ).…”