In his The Man Without Qualities the Austrian writer Robert Musil examines the declining state patriotism of the Austro-Germans in 1913–1914. He describes a fictional Patriotic Campaign (Parallelaktion) in a land he calls Kakania because the Habsburg ruler was Kaiser (emperor) in Austria and König (king) in Hungary and the state's joint institutions were labeled “k. u. k.” The organizers of this Campaign hoped ostensibly to discover a Kakanian idea or mission for the upcoming celebration of the ruler's seventy-year reign in 1918, but in fact their real objective was to put a stop to the growing enthusiasm of the Austro-Germans for the German Reich. As the head of the Campaign, His Highness the Imperial Liege-Count Leinsdorf put it, he hoped “to win over precisely that section of Kakanians of German descent who felt less allegiance to their country than to the German nation.” This was no easy task as the Austro-Germans were even less loyal to their government than the other peoples of Austria-Hungary. As a result Leinsdorf planned first to gain the support of the other nationalities, “for only when one had been successful in this would all the German circles see themselves compelled to join in, since, it is, of course, much more difficult to hold aloof from something that everyone else is doing than to refuse to be the first to begin.