Augmented, Virtual, and Mixed Reality in Tourism

Egger, Roman; Neuburger, Larissa

doi:10.1007/978-3-030-05324-6_19-1

Cited by 12 publications

(11 citation statements)

References 60 publications

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“…More so, VR technology can also be beneficial during the consumption "on-trip" (purchase) phase, for example, to experience heritage or tourism sites that are not accessible owing to restrictions, danger, or no longer physically in existence (Beck and Egger 2018). Lastly, in the posttravel phase, VR can be used to repeat the travel experience where tourists can draw on their memory of their experience (Egger and Neuburger 2020). In turn, scholars have explored the benefits of VR in tourism (Moorhouse, tom Dieck, and Jung 2018;Bonetti, Warnaby, and Quinn 2018), the role of VR in enhancing touristic experiences (Flavián, Ibáñez-Sánchez, and Orús 2019;Beck, Rainoldi, and Egger 2019;Jung et al 2018;Tussyadiah et al 2018;Wei, Qi, and Zhang 2019), and facilitating immersive experiences (Guttentag 2010;tom Dieck et al 2018).…”

Section: Vr and Tourism Marketingmentioning

confidence: 99%

“…VR technology can create a three-dimensional (3D) virtual version of the real world (Williams and Hobson 1995), which can enable tourism consumers to experience a destination prior to a visit (Israel, Zerres, and Tscheulin 2019). According to Egger and Neuburger (2020), a multitude of definitions in relation to VR exist, thus contributing to numerous discrepancies. Beck, Rainoldi, and Egger (2019) note that many tourism studies on VR fail to capture the tourism context within their definition.…”

Section: Introductionmentioning

confidence: 99%

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Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Alyahya

McLean

2021

Journal of Travel Research

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The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality (VR) in influencing tourism consumers’ attitudes toward a tourist destination and, secondly, understand the influence of different levels of sensory information presented through VR experiences on the development of mental imagery, attitudes toward the destination, and visit intention. We tackle this through a multistudy experimental approach. First, in study 1, we demonstrate that VR plays a positive role in enhancing previously held consumer attitudes toward a tourist destination. Second, we affirm that VR has a greater positive effect on attitudes toward a destination in comparison to a less immersive technology (i.e., website). Third, in study 2, we find that different levels of sensory information in VR experiences result in significant differences with regard to the developed mental imagery, sense of presence in the experience, attitudes toward the destination and visit intentions.

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Section: Vr and Tourism Marketingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Alyahya

McLean

2021

Journal of Travel Research

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“…The study contributes to the experience economy, stating that experiences are multidimensional. Specifically, the engagement of the senses contributes significantly to intensity and authenticity [25]. Applying the four realms of a memorable experience as a benchmark proved to be useful.…”

Section: Discussionmentioning

confidence: 99%

“…The nature of a tourism experience is intangible, yet physical and multisensory [24]. To allow an experience that is close to the real one, it is suggested to engage all five human senses [25]. It does not only better appeal to the customer, but the combination also enriches the level of immersion, perceived value, and encourages consumer behavior and decision making [10].…”

Section: Multisensory Vr In Tourismmentioning

confidence: 99%

Multisensory VR Experiences in Destination Management

Prodinger

Neuhofer

2022

Information and Communication Technologies in Tourism 2022

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The rapid development of information and communication technologies (ICTs) and the high level of consumer acceptance have made it increasingly complex to retain loyal customers. Virtual Reality (VR) has become a solution that allows tourism providers to design technology-enhanced experiences along the entire customer journey. While most VR offers focus on pre-travel experiences, the potential of VR in the post-travel phase is still little explored. Considering that multisensory tourism experiences contribute to memory formation, the multisensory extension of VR (4D VR) in post-travel experiences is of interest. Thus, through a quantitative field experiment, this study aims to detect what effect the stimulation of different senses during the use of VR has on the overall experience and how this influences the brand relationship quality. The results revealed elevated levels of technology acceptance, which consequently enhances the traveler’s overall VR experience. The multisensory component positively affects one realm of an experience in the area of escapism and thus correlates with the overall experience. However, there is no significant difference between 3D and 4D regarding the level of brand relationship quality. The study expands the literature on 4D VR experiences and supports tourism practitioners in the implementation to strengthen the relationship between a destination and its guests.

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“…While smartphones and tablets continue to play a dominant role in this context and remain the focus of research in this context (Dorcic et al 2019), new interfaces like robots and smart contact lenses continuously emerge. Technology that facilitates augmented or virtual reality experiences (Egger and Neuburger 2020) further complements the array of ways in which smart ecosystems communicate with human users. Thus, a multiplicity of interfaces and an eventual disappearance of separate devices needed to access them further characterize smart technology development.…”

Section: Smart Technologiesmentioning

confidence: 99%

Technological Solutions to Overtourism: Potential and Limits

Gretzel

2021

Mediterranean Protected Areas in the Era of Overtourism

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Overtourism is a pressing issue for tourism destinations, including those whose attractiveness and experiential offerings are based on natural resources. The relationship between overtourism and technology is complicated, but technological solutions are generally seen as critical for overcoming or at least mitigating overtourism and its negative consequences for destinations. This chapter discusses a variety of smart technologies and illustrates how they can support smart tourism initiatives aimed at avoiding or solving overtourism issues and increasing overall sustainability at the destination. In addition to highlighting various solution potentials, this chapter also discusses the possible drawbacks of smart technology use in light of the specific characteristics of nature-based destinations. It concludes that comprehensive and holistic strategies based on a combination of technological and governance-related solutions are needed to combat the potentially detrimental effects of overtourism in nature-based destinations.

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Augmented, Virtual, and Mixed Reality in Tourism

Cited by 12 publications

References 60 publications

Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Multisensory VR Experiences in Destination Management

Technological Solutions to Overtourism: Potential and Limits

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