Augmented Reality Shopping System Through Image Search and Virtual Shop Generation

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

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“…The design of the user interface that provides natural interaction with the virtual objects. [123,126,127] AR, VR, VW…”

Section: Intuitive Virtual Shop Interfacementioning

confidence: 99%

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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“…The extent to which content is regarded as visually appealing is a highly subjective assessment based on individual perception (Pedersen, 2009). Researchers have assessed visual appeal as perceived AR content presentation (Watson et al, 2018) and replication quality (Li et al, 2020). In previous studies, researchers have highlighted the importance of augmenting visual content with auditory or olfactory stimuli.…”

Section: Ar App Control and Ar App Designmentioning

confidence: 99%

Augmented reality advertising via a mobile app

Sung

Han

Choi

2021

Psychology and Marketing

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Augmented reality (AR) mobile app advertising offers new opportunities for interactive consumer engagement to boost advertising effectiveness and elicit positive consumer responses. In this study, we investigate the role of escapism by analyzing its antecedents and consequences. We aim to shed light on how AR mobile app advertising can be used to enhance escapism experiences by considering two psychological mechanisms of mental imagery: narrative transportation (in response to ad storytelling) and spatial immersion. The consequences of escapism experiences include positive social media sharing, purchase intentions through brand attitudes, and new brand engagement via AR mobile app advertising. Prior brand preference does not affect the relationship between escapism and consumer responses after exposure to immersive AR advertising. Our findings have meaningful implications for how industry practitioners can enhance escapism in the context of AR mobile app advertising.

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Augmented Reality Shopping System Through Image Search and Virtual Shop Generation

Cited by 2 publications

References 10 publications

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Augmented reality advertising via a mobile app

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