Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Sergio Barta,
Raquel Gurrea,
Carlos Flavián
Abstract:Since the launch of Pokémon Go, augmented reality (AR) has been one of the main research areas within new technologies. Integrating digital elements into the physical world presents exceptional opportunities for different sectors, enabling enhanced interactions and experiences. This study conducts a systematic review of AR literature, highlighting the main theories, theoretical frameworks, and research methodologies employed. It also classifies the main types of AR devices and the diverse contexts in which the… Show more
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