Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?

Boardman, Rosy; Henninger, Claudia E.; Zhu, Ailing

doi:10.1007/978-3-030-15483-7_9

Cited by 43 publications

(24 citation statements)

References 42 publications

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“…Furthermore, at this point we could include another important and effective, for the bibliography but also for the theme, article that refers to that very differentiation and that was conducted as a research and published as an article in 2020. Boardman et al, (2020) studied aspects regarding fashion and entrepreneurship, and not social characteristics and emotional skills as much like in the present study, thus showing the spread and usefulness of virtual and augmented reality in other areas as well [17].…”

Section: Introductionsupporting

confidence: 46%

Virtual and Augmented Reality for Developing Emotional Intelligence Skills

Papoutsi

Drigas

Skianis

2021

Int. J. Recent Contrib. Eng. Sci. IT

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<p>The development and the cultivation of emotional intelligence and of the skills it can offer to the individual are the main elements and pursuits of contemporary research. The enhancement of self-control, the reinforcement of self-criticism and self-awareness and the cultivation of the constant self-development are the most central objectives of all the people and of the scientists since they are the cornerstone for euphoria. The aim of the present study is the review and the critical reproduction of information and conclusions that have been extracted from the international bibliography regarding the issue in question. More specifically, there will be an effort to evaluate and present the significance of the activities of virtual reality and of augmented reality that contribute to the development of emotional intelligence skills. Along the same lines, there will be an important review of the articles that refer to the exploitation of such digital tools, to achieve the same results for the people suffering from autism as well. Besides, the care for all the members of the society with no exceptions, and certainly of those members that suffer from mental retardation, should be of upmost importance. The present article focuses on the role that those tools play for the amplification of the skills in the sphere of emotional intelligence not only as far as the duration of the research is concerned.</p>

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Section: Introductionsupporting

confidence: 46%

Virtual and Augmented Reality for Developing Emotional Intelligence Skills

Papoutsi

Drigas

Skianis

2021

Int. J. Recent Contrib. Eng. Sci. IT

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“…How this affects consumer behavior has so far hardly been investigated and extant research is mainly conceptual (e.g. Boardman et al , 2020) or only based on consumer reports (e.g. Poushneh, 2018), so further research is needed.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Increasing sustainable consumption: message framing and in-store technology

Jäger

Weber

2020

IJRDM

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PurposeThis study investigates the potential of two different digital in-store technologies and advertisement message framings according to the construal-level theory for increasing sustainable consumption. This paper aims to provide managerial implications for the promotion of sustainable products at the point of sale as well as to theoretically contribute by integrating the literature streams of perceptual research, point-of-sale marketing and construal-level theory.Design/methodology/approachThe authors tested their hypotheses in a two-week field experiment with a 2 (product label: organic vs local) × 2 (message framing: high vs low construal level) × 2 (presentation technology: digital signage vs augmented reality) between-subjects factorial design. The study was conducted in two grocery stores of different sizes using milk as a test product. Purchase data, as well as attention data gathered by facial recognition software, were analyzed.FindingsEven though the magic mirror augmented reality application attracted significantly more attention, it did not significantly boost sales compared to the digital signage technology. In the larger store, the sales of the advertised sustainable products were significantly higher in both technology conditions than in the control condition without advertisement. If consumers pay enough attention to the promotion, results indicate that using messages with a concrete low-level construal is more useful for organic goods.Originality/valueThis study is the first investigating a combination of in-store technology and construal-level message framing for the promotion of sustainable products. It extends the retailing literature by proposing a two-step approach on how to use in-store technology effectively: (1) gaining attention and (2) matching messages to existing cognitions.

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“…Ref. [87] also discussed the penetration of the fashion industry by AR, leading to its growth in technological aspects. Further, ref.…”

Section: Detection Of Parenchyma and Tumors Digestive Surgerymentioning

confidence: 99%

“…Further, ref. [87] mentioned the acceptance scenario of the AR technologies. The technology acceptance model (TAM) was the first model to focus on the insights of why the customers may accept or reject a new technology.…”

Section: Detection Of Parenchyma and Tumors Digestive Surgerymentioning

confidence: 99%

Systematic review and meta-analysis of augmented reality in medicine, retail, and games

Parekh

Patel

et al. 2020

Vis. Comput. Ind. Biomed. Art

115

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This paper presents a detailed review of the applications of augmented reality (AR) in three important fields where AR use is currently increasing. The objective of this study is to highlight how AR improves and enhances the user experience in entertainment, medicine, and retail. The authors briefly introduce the topic of AR and discuss its differences from virtual reality. They also explain the software and hardware technologies required for implementing an AR system and the different types of displays required for enhancing the user experience. The growth of AR in markets is also briefly discussed. In the three sections of the paper, the applications of AR are discussed. The use of AR in multiplayer gaming, computer games, broadcasting, and multimedia videos, as an aspect of entertainment and gaming is highlighted. AR in medicine involves the use of AR in medical healing, medical training, medical teaching, surgery, and post-medical treatment. AR in retail was discussed in terms of its uses in advertisement, marketing, fashion retail, and online shopping. The authors concluded the paper by detailing the future use of AR and its advantages and disadvantages in the current scenario.

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Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?

Cited by 43 publications

References 42 publications

Virtual and Augmented Reality for Developing Emotional Intelligence Skills

Virtual and Augmented Reality for Developing Emotional Intelligence Skills

Increasing sustainable consumption: message framing and in-store technology

Systematic review and meta-analysis of augmented reality in medicine, retail, and games

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