Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno Morgado

doi:10.1007/978-981-97-1552-7_54

Smart Innovation, Systems and Technologies

2024

DOI: 10.1007/978-981-97-1552-7_54

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Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

Sara Mendes Pinheiro,

Inês Beatriz Fernandes,

Lara Mendes Bacalhau

et al.

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Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

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