Augmented ODV: Web-Driven Annotation and Interactivity Enhancement of 360 Degree Video in Both 2D and 3D

Wijnants, Maarten; Erum, Kris Van; Quax, Peter; Lamotte, Wim

doi:10.1007/978-3-319-30996-5_3

Cited by 2 publications

(1 citation statement)

References 8 publications

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“…In a 360-degree format, in contrast to the traditional video format where the point of view is determined by the creative director, and viewers are passive, viewers have a free and omnidirectional viewpoint which they can move arbitrarily through all the angles of a 360-degree radius. Thus, consumers have the freedom to explore ad content based on their interests, and are not restricted by the creator's or the director's choices, to "navigate" in real time through the video scenes (Wijnants et al, 2015), and to decide "where and what" to look at (Hsiao and Grauman, 2017). That is, consumers are able to control, customize, and change their viewing experience and information flow.…”

Section: Interactivity In 360-degree Video Adsmentioning

confidence: 99%

La neurociencia como instrumento para medir la eficacia de la publicidad en medios audiovisuales

Azofra¹

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Music affects viewers' responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects' brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyse the electroencephalography signals and eye-tracking behaviours of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive workload was higher when the music was congruent with the advertisement content. No significant differences were found in terms of advertisement likeability based on incongruent versus congruent music. The results demonstrated the validity of neurophysiological techniques for assessing the effects of levels of music congruence in advertisements.Capítulo 3. Do you see what I see? Effectiveness of 360degree vs. 2D video ads using a neuroscience approach.

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Section: Interactivity In 360-degree Video Adsmentioning

confidence: 99%

La neurociencia como instrumento para medir la eficacia de la publicidad en medios audiovisuales

Azofra¹

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Keys for successful 360° hypervideo design: A user study based on an xAPI analytics dashboard

Molino

Bibiloni

Oliver

2020

Multimed Tools Appl

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Augmented ODV: Web-Driven Annotation and Interactivity Enhancement of 360 Degree Video in Both 2D and 3D

Cited by 2 publications

References 8 publications

La neurociencia como instrumento para medir la eficacia de la publicidad en medios audiovisuales

La neurociencia como instrumento para medir la eficacia de la publicidad en medios audiovisuales

Keys for successful 360° hypervideo design: A user study based on an xAPI analytics dashboard

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