Audience Use of New Media Technologies on NPR.org

Abstract

This study examines audience use of new media technologies found on NPR. org. A total of 514 members from NPR program fan groups found on Facebook were surveyed. The results indicate people prefer ''traditional'' Web site technologies: written articles, audio and video, podcasting, and links to local stations. Visitors use NPR.org to take control of their media experience, to be entertained, and to gather information. To gather information includes social interaction.There is some evidence that users may not be interested in new media features if the usefulness of these technologies is not apparent. Industry implications are also addressed.

Yeni Medya Çağında Radyoların Dönüşümü

“…Radyo istasyonları için çevrim içi yayınların şu avantajları dikkat çekicidir (Potter, 2002;Ala-Fossi vd., 2008;Moreno vd., 2009;Ferguson ve Greer, 2011;Johnson, 2012 Geleneksel radyo, merkezi yayın modeli aracılığıyla yayılır. Programlar nispeten değiştirilemeyen ve kuralları olan, zaman ve yer ile ilişkili, bir şekilde yayınlandığı ve dinlendiği için dinleyici alımı görece sabit desenlerden oluşur.…”

Educational engagement

“…CHAPTER 3: RADIO AND DIGITAL MEDIA Radio stations are adapting quickly to digital media. Stations want to use technologies such as websites and live streaming to provide multiple ways to strengthen communication and branding (De Los Santos, 2016;Greer & Phipps, 2003;Johnson, 2012;Lind & Medoff, 1999;Savage & Spence, 2014). In addition, Merrill (2008) notes that successful digital adaptation by radio stations can provide "strategic media management" (p. 12) helping to bridge over-the-air and digital radio.…”

“…Digital technologies have bolstered user interaction with radio station content. This engagement includes the ability to listen to a variety of stations worldwide, as well as obtaining data on programming, music, and culture (Johnson, 2012). One technology that has changed radio is podcasting.…”

“…NPR features live streaming audio, podcasts, media-ondemand, mobile phone applications, plus website links to local affiliates. An increased digital presence has offset some trends of decreasing listenership and community sponsorships (Atkin & McCardle, 2015;Johnson, 2012;Sterling et al, 2010).…”

Radio y redes sociales. Nuevas competencias y estrategias de interacción entre la audiencia y el periodismo radiofónico

“…Los oyentes de RNE y la SER piden una mayor presencia en el directo Fuente: EldiamenospensadoRNE y AvivirCadenaSER 424 Y es que cuando existen propuestas dialógicas por parte de las cadena, se producen intenciones comunicativas por parte de la audiencia (González y Rivero, 2006) que, a cambio, "espera ser escuchada y tenida en cuenta" (Achté, 2013:62). De otra forma, resulta incongruente esperar que puedan estar interesados en tecnologías y herramientas a las que no ven una utilidad evidente (Johnson, 2012).…”