Audience response to visual stimuli in oral interpretation

A selected review of speech communication studies in the arts: A retrospective and prospective look

“…The issue of audience responses generated the most studies. These studies tried to quantify audience response to a number of production elements, such as shifts in attitude (Hansen, Phillips and Arnold, 1965;Michielutte, 1969;Phillips, Hansen and Carlson, 1965), a staging technique (Dolan, 1971;Gamble, 1977;Sturges, 1975), different formats of presentation (Brooks and Wulfetange, 1964;Warland, Trauernicht and Gruner, 1967), and dramatic structure (Lazier, Zahn and Bellinghiere, 1974). Other studies using empirical or experimental methods raised questions about personality differences between effective and ineffective actors (Klinzing, 1973), correlates of aesthetic interest for secondary students (Loveland and Michielutte, 1973), and developmental differences in improvisational behavior (Lazier, Sutton-Smith and Zahn, 1971).…”