Audience-Oriented Information Intervention Approach to Food Waste Behavior: An Application in Chinese University Canteens
Shunlong Gong,
Chaoyue Liu,
Ying Cui
et al.
Abstract:Information intervention is often used to reduce food waste in restaurants and canteens. Existing studies have overlooked the target audience’s psychological and behavioral characteristics during message design, resulting in erratic intervention outcomes. This study proposes an audience-oriented information intervention approach that integrates goal systems theory and information feedback paradigms. The cornerstone underlying this approach is the elaboration of release-type and feedback-type intervention messa… Show more
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