Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Murwani, Endah; Juliadi, Rismi; Berto, Agustinus Rusdianto; Farady, Rustono

doi:10.25015/17202134602

Cited by 5 publications

(7 citation statements)

References 16 publications

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“…Di sektor transportasi, penelitian (Badri, 2019) mengkaji proses keputusan adopsi inovasi aplikasi transportasi daring pada generasi pasca-milenial di Kota Pekanbaru. Di sektor pariwisata, penelitian (Murwani et al, 2021) mengkaji penggunaan dan kepuasan inovasi digital di sektor pariwisata, yaitu virtual tour yang digagas Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf). Hasilnya, tingkat penggunaan inovasi virtual tour termasuk tinggi dan memberikan kepuasan pada dimensi afektif.…”

Section: Pendahuluanunclassified

Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital

Ratnaningsih

Murwani

Berto

2023

JKP

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This study aims to determine how the process of consumers adopting Gramedia Digital application innovations and consumer behavior in making decisions about these innovations. The research is descriptive qualitative. The research subjects were 10 consumers of Gramedia Digital application users who were interviewed in depth. The results of the interview will be examined through the concept of diffusion and adoption of innovation as well as a consumer decision-making model which includes three stages, the input, process, and output stages. The results obtained consumers decide to use Gramedia Digital innovation based on five stages, awareness, interest, evaluation, trial, and adoption. The decision-making stage, the innovation adoption stage is carried out by consumers, namely accepting and using Gramedia Digital innovation products because they provide satisfaction to consumers. Consumers do not feel any cognitive dissonance after purchase, instead they make repeat purchases. Satisfied customers will make e-WoM, repeat purchases, and recommend innovative products, both digital books sold by Gramedia Digital and Gramedia Digital applications. Penelitian ini bertujuan untuk mengetahui bagaimana proses konsumen mengadopsi inovasi aplikasi Gramedia Digital serta perilaku konsumen dalam pengambilan keputusan terhadap inovasi tersebut. Penelitian bersifat kualitatif deskriptif. Subjek penelitian adalah 10 konsumen pengguna aplikasi Gramedia Digital yang diwawancara secara mendalam. Hasil wawancara akan diteliti melalui konsep difusi dan adopsi inovasi serta model pengambilan keputusan konsumen yang meliputi tiga tahapan yaitu, tahap masukkan (input), proses, dan keluaran (output). Hasil yang didapat Konsumen memutuskan untuk menggunakan inovasi Gramedia Digital berdasarkan pada lima tahapan, yaitu awareness, interest, evaluasi, trial, dan adopsi. Tahap pengambilan keputusan, tahap adopsi inovasi dilakukan konsumen, yaitu menerima dan menggunakan produk inovasi Gramedia Digital karena memberikan kepuasan pada konsumen. Konsumen tidak merasakan adanya disonansi kognitif setelah pembelian justru melakukan pembelian ulang. Pelanggan yang puas akan melakukan e-WoM, pembelian berulang, dan merekomendasikan produk inovasi baik buku digital yang dijual Gramedia Digital maupun aplikasi Gramedia Digital.

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Section: Pendahuluanunclassified

Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital

Ratnaningsih

Murwani

Berto

2023

JKP

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“…Kemenparekraf juga mengembangkan inovasi virtual tur melalui 360 o Virtual Destinasi Indonesia sebagai bentuk program video promosi. Program tersebut dianggap mampu memberikan kepuasan pada dimensi afektif (Muwarni et al, 2021). Begitu juga dengan video promosi yang menggunakan konten storytelling harus memberikan kepuasan afektif terhadap penontonnya.…”

Section: Pengantarunclassified

“…Begitu juga dengan video promosi yang menggunakan konten storytelling harus memberikan kepuasan afektif terhadap penontonnya. Selain itu, konten storytelling juga harus mengandung emosional merek sehingga kalangan wisatawan bisa merespons membangun hubungan cerita merek (Calvi & Hover, 2021;Li & Liu, 2020;Moin et al, 2020;Muwarni et al, 2021;Youssef et al, 2019;Yuliarti et al, 2021). Dalam mengonseptualisasikan kajian storytelling pada pengalaman merek destinasi sangat dibutuhkan, agar khalayak memahami tujuan strategis dari penceritaan tersebut (Youssef et al, 2019).…”

Section: Pengantarunclassified

“…Chen et al, 2020;Y. Chen & Li, 2018;Crespo et al, 2022;Devan et al, 2021;Fisanick & Stakeley, 2020;Ganassali & Matysiewicz, 2021;Li & Liu, 2020;Moin et al, 2020;Muwarni et al, 2021;Sand et al, 2017;Su et al, 2020;Trisakti & Alifahmi, 2018;Woosnam et al, 2020;Yang & Kang, 2021;Youssef et al, 2019;Yuliarti et al, 2021). Maka dari itu, tujuan dari penelitian ini berupaya untuk mengisi kekosongan penelitian terdahulu tentang komunikasi pemasaran pariwisata yang menerapkan teknik storytelling terhadap citra destinasi wisata.…”

Section: Pengantarunclassified

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Storytelling, citra destinasi, dan pengalaman merek pada video promosi kementerian pariwisata dan ekonomi kreatif

Wahyu

Berto

Murwani

2022

Indonesian Journal of Communications Studies

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The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases of Covid-19 decreased. Efforts to promote tourist destinations are created a positive image of Indonesian tourism destinations. The promotional video used storytelling techniques from Bali and Lake Toba, two Indonesian tourist destinations. This study aimed to determine the effect of the Ministry of Tourism and Creative Economy's tourism promotion videos using storytelling techniques on the image of the destination, mediated by brand experience. This study uses a quantitative approach with experimental research methods. The results of this study indicate that the storytelling in The Heart Beat of Toba (53.4%) and Earth Revitalisation (22.5%) videos influences the image of the destination mediated by brand experience.

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“…Beberapa penelitian terdahulu justru hanya fokus terhadap efek video storytelling atau analisis jejaring sosial saja, sehingga belum ada penelitian yang melihat video promosi storytelling yang berkaitan dengan jejaring sosial yang dipengaruhi dengan brand experience. Selain itu, penelitian terdahulu justru menganalisis data yang berada di Twitter (Barisione et al, 2019;Bassano et al, 2019;Berto & Muwarni, 2022;Calvi & Hover, 2021;Eriyanto, 2020;Fisanick & Stakeley, 2020;Kwon, 2019;Li & Liu, 2020;Lundqvist et al, 2013;Moin et al, 2020;Muwarni et al, 2021;Oroh et al, 2021;Rohimi, 2021;Surya Negara et al, 2021;Wahyu et al, 2022;Yao et al, 2021;Youssef et al, 2019;Yuliarti et al, 2021). Maka dari itu, penelitian ini berusaha menjawab efek video promosi pariwisata yang menggunakan teknik storytelling yang ditayangkan di YouTube memiliki pengaruh terhadap citra destinasi positif.…”

Section: Latar Belakangunclassified

Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya

Wahyu¹,

Berto²,

Murwani³

2022

12 Juni 2013

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Video Wonderful Indonesia 2022 Jiwa Jagad Jawi is a promotional video for Java Island tourist destinations that uses digital storytelling techniques. The researcher chose the promotional video because it was one of the storytelling videos that received high enthusiasm from the audience. The promotional video displays religious elements such as prayer traditions. Religious activities can be a sensitive topic. In this case, YouTube user comments can be interpreted as a special reaction given by the viewer. Comments can also be used as input for the Ministry of Tourism and Creative Economy in making tourism promotion videos. This study analyzed the social networks formed in tourism promotion videos. The method used in this study uses social media network analysis to analyze the level of network structure, groups, and actors. This research uses a mixed-method approach, which combines qualitative and quantitative research. The findings of this study are network structure in this promotional video is formed due to the topic of religion, not the topic of tourist destinations. This happened because the promotional video featured the tradition of prayer. Most of the comments made by the actors have positive connotations, expressing admiration for the island of Java. The results of this study indicate that the storytelling technique influences the image of a positive destination in the audience. However, the network structure that was formed was precise because of the topic of religion, not Java as a tourist destination, even though the word 'Java' has been mentioned 712 times.

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Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Cited by 5 publications

References 16 publications

Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital

Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital

Storytelling, citra destinasi, dan pengalaman merek pada video promosi kementerian pariwisata dan ekonomi kreatif

Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya

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