Audience Ethnographies: A Media Engagement Approach

Pastina, Antonio C. La

doi:10.4135/9781452233819.n14

Cited by 16 publications

(6 citation statements)

References 5 publications

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“…); (c) 41 semistructured personal interviews with BB viewers; (d) 10 focus groups with a total of 70 viewers; and (e) selected participant observations with a live audience at the BB TV studio and with viewers at home and in the workplace. This research design enabled an examination of how the text of the media event and the associated paratexts (Gray, ) are interpreted by viewers, often in real time and within the wider sociocultural context of the events (La Pastina, ).…”

Section: Case Study and Methodologymentioning

confidence: 99%

Toward an Interaction-Centered Approach to Media Events: Mediated Public Intimacy on the Reality TV ShowBig Brother

Kaplan

Kupper

2017

J Commun

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Scholarship on media events has rarely considered how interpersonal interactions between participants mobilize collective feelings of solidarity. Drawing on a study of Big Brother Israel, we demonstrate how several structural-interactional features of the show encourage viewers to shift from a position of bystanders to one of confidants and companions of the contestants. We analyze this shift through the lens of mediated "public intimacy"-the staging of exclusive interactions in front of a third party. The emergent sense of collective complicity affects everyday interactions between viewers and public discourse on social media. We conclude that beyond the public staging of self, it is the staging and concretization of social relations in media events that serves to reaffirm the collective's solidarity.

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Section: Case Study and Methodologymentioning

confidence: 99%

Toward an Interaction-Centered Approach to Media Events: Mediated Public Intimacy on the Reality TV ShowBig Brother

Kaplan

Kupper

2017

J Commun

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“…The primary advantage of an ethnographic study is the rich data obtained (La Pastina, 2005). Morley and Silverstone (1991) suggested there are benefits of studying media messages using ethnography, stating that the method provides a critical examination of diverse contexts of reactions with the goal of creating results that thoroughly represent the lived experiences of the subjects being researched (p. 149-150).…”

Section: Ethnographic Descriptionmentioning

confidence: 99%

Audience Readings and Meaning Negotiation in the Film Viewing Space: An Ethnographic Study of Nollywood’s Viewing Center Audiences

Elinwa

2020

SAGE Open

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This research aims to investigate the social experiences of Nigerian film audiences in viewing centers to examine the possibility that social experiences are a potent influencer of the meaning construction process in the film viewing space. This study was conducted among other existing studies of the Nigerian film audience and it took on a performative approach. It involved the use of ethnography and unstructured interviews. The study examined Nollywood viewing center audiences during their shared practice of film viewing. Observing these audiences revealed several ways in which audiences negotiate meanings within the viewing center space from film texts based on their social identity and actual social experiences. It majorly revealed that viewers develop interpersonal understanding of each other’s similar relevant social situations through self-identification and then use this understanding in the interpretive process of meaning production.

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“…Uma pesquisa que propõe um protocolo metodológico para pesquisas que envolvam engajamento midiático e etnografias de audiência é a de Antonio La Pastina (2005), que considera a noção de engajamento em relação à "totalidade da experiência midiática", por exemplo, "desde a leitura sobre o show até os atos de assisti-lo, falar sobre e lembra-lo, e assim por diante" (La Pastina, 2005, p. 143), em um sentido semelhante aos estudos de fãs mencionados acima. A sua proposta identifica quatro estágios para os processos de engajamento: leitura, interpretação, apropriação e mudança.…”

Section: Pensamento Midiático Comunicacionalunclassified

A Noção de Engajamento: sentidos e armadilhas para a pesquisa em comunicação

Grohmann

2018

Rev. Famecos (Online)

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Na busca por compreender as atividades dos sujeitos em processos comunicacionais, surgem algumas expressões como participação, empoderamento e engajamento. O artigo busca problematizar os sentidos da noção de “engajamento” e seus impactos e armadilhas para a pesquisa em comunicação. De um sentido político a um envolvimento com obras midiáticas e marcas, a noção se refaz. Após explorar algumas obras que tratam de engajamento em estudos de comunicação (principalmente a pesquisa inglesa em comunicação e os estudos de fãs), questionamos seu uso e sugerimos uma alternativa no sentido de reconectar as atividades comunicacionais e midiáticas dos sujeitos às práticas sociais mais gerais.

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Audience Ethnographies: A Media Engagement Approach

Cited by 16 publications

References 5 publications

Toward an Interaction-Centered Approach to Media Events: Mediated Public Intimacy on the Reality TV ShowBig Brother

Toward an Interaction-Centered Approach to Media Events: Mediated Public Intimacy on the Reality TV ShowBig Brother

Audience Readings and Meaning Negotiation in the Film Viewing Space: An Ethnographic Study of Nollywood’s Viewing Center Audiences

A Noção de Engajamento: sentidos e armadilhas para a pesquisa em comunicação

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