2021
DOI: 10.1177/17504813211026567
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Audience engagement with news on Chinese social media: A discourse analysis of the People’s Daily official account on WeChat

Abstract: Delivering news on social media platforms is an increasingly important consideration in journalism practice. However, little attention has been paid to audience engagement with news on social media, especially the discursive presentation of news on the Chinese social media platform WeChat. Based on 36 news reports collected from the People’s Daily official account, this study analyses how news discourse is constructed and presented to engage audiences. The results suggest that highlighting proximity, personali… Show more

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Cited by 16 publications
(11 citation statements)
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References 38 publications
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“…In fact, the effects of social media on a society are a well-studied phenomenon. However, for the millions of people worldwide with visual impairments, participating in these visual-centric platforms poses significant accessibility challenges that have historically excluded blind people from full usage and engagement [13]. By enabling people to communicate and share information, social media plays a critical role in strengthening the bonds between the communities, spreading critical information.…”
Section: Related Workmentioning
confidence: 99%
“…In fact, the effects of social media on a society are a well-studied phenomenon. However, for the millions of people worldwide with visual impairments, participating in these visual-centric platforms poses significant accessibility challenges that have historically excluded blind people from full usage and engagement [13]. By enabling people to communicate and share information, social media plays a critical role in strengthening the bonds between the communities, spreading critical information.…”
Section: Related Workmentioning
confidence: 99%
“…Chinese state media use social media platforms to confront these challenges (Huang and Lu, 2017). For instance, new organizations publish news on their websites and Weibo and WeChat accounts (Wu and Pan, 2021). Chinese state media have moved to social media and transitioned from didactic hard persuasion to softened emotion management.…”
Section: China State Media's Digitalizationmentioning
confidence: 99%
“…Therefore, the social media accounts of Chinese state media have changed the old model of "you broadcast, and I watch" to a model that encourages interaction with audiences (Huang and Lu, 2017, p. 3). However, although news media have adopted digitalization, this has failed to transform their official, exclusive, and professional nature (Wu and Pan, 2021;Zhang, 2021). Liu and Zhou (2011, p. 218) noted that although the Weibo accounts of Chinese state media serve as a tool to capture the public voice, a platform to collect sources, and a channel to obtain social news, they also serve as propaganda tools to facilitate the spread of positive news and manage crises.…”
Section: China State Media's Digitalizationmentioning
confidence: 99%
“…Surfing the Internet through mobile phones has become one of the most frequently used communicative modes for the public to access social news and information. In China, WeChat (WēiXìn, micro-message) is the most popular social media app, with more than 1.17 billion active users by the first quarter of 2020 (Wu & Pan, 2021;Zhu, 2019). WeChat integrates diverse services and functions, including messaging, socialization, mobile payment, etc.…”
Section: Wechat Official Account As a Media Communicationmentioning
confidence: 99%