“…This highlights the value of a more organizationally focused framework for capturing the social shaping of technology, rather than a macro-level approach that might miss important organizational dynamics (see Boczkowski, 2004; Fulk and Yuan, 2017; Thornton and Ocasio, 2008). Simultaneously, these findings also suggest that theories that put the organization and its members front and center—including, to some extent, SIT and AST—may miss the impact that organizational outsiders exert by virtue of a two-step flow or via institutional logics (Fulk et al, 1990; Poole and DeSanctis, 1990; Rössler, 2017). This is particularly important given constantly shifting media ecologies, wherein actors previously on the peripheries of media industries have moved closer to their centers (Belair-Gagnon and Holton, 2018).…”