Audience duplication and its determinants: a study in the multichannel and multiculture television market in Guangzhou, China

Yuan, Elaine J.

doi:10.1080/01292981003802200

Cited by 2 publications

(2 citation statements)

References 18 publications

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“…Through examining audience duplication, researchers can characterize the structure of media markets (Yuan & Ksiazek, 2015) and identify the factors influencing program choices. Notably, empirical studies have pointed toward how both structural factors (e.g., programming schedules) and individual preferences (e.g., program genres) can influence program choices (Webster, 1985; Yuan, 2010). In other words, examining audience duplication has long been a way for researchers to understand the principles governing individuals’ media selection.…”

Section: The Network Analytic Approach and Audience Duplicationmentioning

confidence: 99%

A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

Lee

Zhang²

2019

Journalism & Mass Communication Quarterly

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Recent research has adopted the network analytic approach to examine issues of audience fragmentation and selective exposure. This article extends this line of study by analyzing how newspapers’ political stance, market position, and technological platform predict readership overlap. Analyzing readership survey data in Hong Kong, the results show that market position—in terms of elite versus mass orientation and language of the newspapers—consistently predicts readership overlap. In comparison, political distance between two newspapers predicts readership overlap mainly when online readership is concerned. Different from the United States, predictors of readership overlap do not vary for news consumers of different partisanship.

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Section: The Network Analytic Approach and Audience Duplicationmentioning

confidence: 99%

A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

Lee

Zhang²

2019

Journalism & Mass Communication Quarterly

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“…Indeed, rare is the discussion of viewer duplication in contemporary media studies. A recent article cited the "modest effects" found by the extant research on duplication (Yuan, 2010) despite the previous finding that primetime lead-in or inheritance effects were no different in 2002 than a decade prior (McDowell & Dick, 2003). Still the calls to hypothesize the demise of lead-in effects have contributed to the replacement of duplication with the more general notion of audience availability that still figures prominently in contemporary scholarly work on viewership (e.g., Cooper & Tang, 2009;Webster, 2009).…”

Section: Demand In the Sport Literature And Flow Theorymentioning

confidence: 99%

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

Tainsky¹,

Jasielec

2014

JSM

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This study uses consumer-theory modeling in exploring the broadcasts of games not featuring a local team. Our general linear mixed model controls for the variation in consumption attributable to traditionally employed determinants of demand and highlights factors related to home team loyalty. The study concludes that while traditional shifters are likewise useful in estimating demand for out-of-market games, fan allegiance to their local team plays a central role in the viewership of all games, even those in which the local team is not explicitly involved. The observation of compositional inheritance effects underscores the significance of local identification in league-wide interest, a phenomenon of growing importance with the ever-increasing availability of out-of-market games.Scott Tainsky is with the Department of Recreation, Sport and Tourism and Mateusz Jasielec is with the

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Audience duplication and its determinants: a study in the multichannel and multiculture television market in Guangzhou, China

Cited by 2 publications

References 18 publications

A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

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