The venture enterprise' value is not fully revealed as a result of asymmetric information in venture capital exiting market. To solve this problem, this paper studies the venture capital equity trading mechanism design under the assumption of the IPV model based on multi-attribute auction theory. To make our research closer to reality, this paper relaxes previous assumption and studies the venture capital equity trading in the case of affiliated values and establishes the corresponding multi-attribute auction model. The study enriches the venture capital exit research content, and provides a theoretical guidance to venture capital exit with the auction approach.Keywords-venture capital exit; multi-attribute auction; mechanism design; affiliated values I.
INTRODUCTIONThe venture capital (VC) exit is a key link from the cycle of VC. 1 The key reason why the value of equity is incompletely revealed during the process of VC exit is the asymmetry information between participants in the market. As a value revealing mechanism under the asymmetric information environment, through price competition and mechanism design, auction can make sure that each bidder reports his or her true type, the bidder who has the highest valuation gained the subject matter. So, can we reveal the true value of venture enterprise's equity by using auction theory in asymmetric information market? Scholars at home and abroad have carried out research in this area. Richard, Pettway Satish and Scott [1] studied on the Japan's IPO market and found that, compared to the transfer agreement means, IPO pricing by auction can reflect the true value of enterprise more accurately. Domestic scholars Zheng Junjun and Tang Peng [2] studied the issue of VC's withdrawal in exit market, they employed the multi-attribute first price sealed auction theory to reveal the true value of venture enterprise in the context of asymmetric information, and