Auctions for online ad space among advertisers sensitive to both views and clicks

Maillé, Patrick; Tuffin, Bruno

doi:10.1007/s10660-017-9267-6

Cited by 3 publications

(1 citation statement)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This is followed by Dumas et al’s [ 76 ] article on bidding agents in e-auction, and Marinč’s [ 77 ] article on the impact of information technology on the banking industry. Other articles in this cluster have explored topics such as game theoretic aspects of search auctions [ 78 ], auction mechanism for ad space among advertisers [ 79 ], trust analysis in online procurement [ 80 ], efficiency of reverse auctions [ 81 ], and effect of hedonic and utilitarian behaviors on the e-auction behavior [ 82 ]. Thus, ECR articles in this cluster appear to be focused on online exchanges and transactions , particularly in terms of auction mechanisms and banking-related services.…”

Section: Bibliographic Coupling: Thematic Clustersmentioning

confidence: 99%

20 years of Electronic Commerce Research

Kumar

Lim

Pandey

et al. 2021

Electron Commer Res

133

View full text Add to dashboard Cite

2021 marks the 20th anniversary of the founding of Electronic Commerce Research ( ECR ). The journal has changed substantially over its life, reflecting the wider changes in the tools and commercial focus of electronic commerce. ECR ’s early focus was telecommunications and electronic commerce. After reorganization and new editorship in 2014, that focus expanded to embrace emerging tools, business models, and applications in electronic commerce, with an emphasis on the innovations and the vibrant growth of electronic commerce in Asia. Over this time, ECR ’s impact and volume of publications have grown rapidly, and ECR is considered one of the premier journals in its discipline. This invited research summarizes the evolution of ECR ’s research focus over its history.

show abstract