#AUAMatch: The Impact of COVID-19 on Social Media Use in the Urology Residency Match

Ho, Patrick A.; Margolin, Ezra J.; Sebesta, Elisabeth M.; Small, Alexander; Badalato, Gina M.

doi:10.1016/j.urology.2021.05.019

Cited by 11 publications

(25 citation statements)

References 22 publications

(25 reference statements)

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“…For example, the way that residency programs promote themselves on SM has been found to be an important contributing factor for prospective medical student applicants when constructing their rank lists. [9] Factors which are commonly cited as being the most important to modern urology applicants include diversity of faculty, research, program culture/collegiality, and surgical training. [10] SM can be an effective tool for promoting these key features of a program.…”

Section: Discussionmentioning

confidence: 99%

“…[3] In addition to the rise of departmental SM use, urology applicants also saw a rise in their professional use of SM to connect with faculty, learn about programs, and become informed about events. [9] A recent survey found that both urology program directors and applicants felt that SM played an important role in the most recent application cycle. [1] The impact of the COVID-19 pandemic on future residency application cycles continues to remain unclear.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Zaliznyak

Tsai²,

Gaither³

et al. 2022

CUAJ

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Zaliznyak

Tsai²,

Gaither³

et al. 2022

CUAJ

View full text Add to dashboard Cite

“…A similar trend was seen in other specialties in recent years. 5 , 7 , 8 , 17 Instagram is viewed as the most highly engaged social platform, and users regularly interact with posts, whereas Twitter is the least engaged platform. Forty percent of adults use Instagram, about double that of Twitter.…”

Section: Discussionmentioning

confidence: 99%

“… 6 To circumvent this, there were significant increases in social media use among candidates and surgical residency programs during the COVID-19 era across different specialties, including dermatology, general surgery, neurology, orthopedic surgery, otolaryngology, pediatric, and urology residency programs in 2020 compared with previous years. 7 , 8 , 9 , 10 , 11 …”

mentioning

confidence: 99%

Increased social media utilization and content creation by cardiothoracic surgery programs during the coronavirus disease 2019 pandemic

Gadelkarim¹,

Alrahmani²,

Tonelli³

et al. 2022

JTCVS Open

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“…Several studies have looked at social media use in other surgical subspecialties including plastic surgery, urology, general surgery, and otolaryngology[ 4 , 7 - 10 ]. However, there is limited literature about the changes and trends of social media implementation by orthopaedic surgery residency programs during the COVID-19 pandemic.…”

Section: Introductionmentioning

confidence: 99%

Social media growth of orthopaedic surgery residency programs in response to the COVID-19 pandemic

Geller¹,

Massel²,

Rizzo³

et al. 2022

WJO

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BACKGROUND In the Spring of 2020, residency programs across the country experienced rapid and drastic changes to their application process as a result of the coronavirus disease 2019 (COVID-19) pandemic. In response, residency programs shifted to virtual events and began harnessing social media to communicate with applicants. AIM To analyze the changes in social media usage by orthopaedic surgery programs in response to the COVID-19 pandemic. METHODS Based on the 2019 residency and fellowship electronic database, accredited US orthopaedic surgery programs were reviewed for social media presence on Instagram and Twitter. Approximately 47000 tweets from 2011-2021 were extracted through the Twitter application programming interface. We extracted: Total number of followers, accounts following, tweets, likes, date of account creation, hashtags, and mentions. Natural language processing was utilized for tweet sentiment analysis and classified as positive, neutral, or negative. Instagram data was collected and deemed current as of August 11, 2021. The account foundation date analysis was based on the date recognized as the start of the COVID-19 outbreak in the United States, before or after March 1, 2020. RESULTS A total of 85 (42.3%) orthopaedic surgery residency program Twitter handles were identified. Thirty-five (41.2%) programs joined Twitter in the nine months after the 2020 covid outbreak. In 2020, there was a 126.6% increase in volume of tweets by orthopaedic surgery residency accounts as compared to 2019. The median number of followers was 474.5 (interquartile range 205.0-796.5). The account with the highest number of tweets was Hospital for Special Surgery (@HSpecialSurgery) with 13776 tweets followed by University of Virginia (@UVA_Ortho) with 5063 and Yale (@OrthoAtYale) with 899. Sentiment analysis before 2020 revealed 30.4% positive, 60.8% neutral, and 8.8% negative sentiments across tweets. Interestingly, the positive sentiment percentage increased in 2020 from 30.4% to 34.5%. Of the 201 ACGME-accredited orthopaedic residency programs on Fellowship and Residency Electronic Interactive Database, 115 (57.2%) participate on Instagram, with 101 (87.8%) identified as “resident”-managed vs 14 (12.2%) identified as “department”-managed. Over three quarters (77.4%) of Instagram accounts were created after March 1, 2020. The average number of followers per account was 1089.5 with an average of 58.9 total posts. CONCLUSION Our study demonstrates a substantial growth of Instagram and Twitter presence by orthopaedic surgery residency programs during the COVID-19 pandemic. These data suggest that orthopaedic residency programs have utilized social media as a new way to communicate with applicants and showcase their programs in light of the challenges presented by the pandemic.

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#AUAMatch: The Impact of COVID-19 on Social Media Use in the Urology Residency Match

Cited by 11 publications

References 22 publications

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Increased social media utilization and content creation by cardiothoracic surgery programs during the coronavirus disease 2019 pandemic

Social media growth of orthopaedic surgery residency programs in response to the COVID-19 pandemic

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