Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness

Rose, Randall L.; Bearden, William O.; Manning, Kenneth C.

doi:10.1509/jppm.20.1.84.17283

Cited by 9 publications

(6 citation statements)

References 29 publications

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“…Negative peer influence affects addictive consumption and maladaptive social behaviors tied to corporate advertising and promotion, including smoking (Pechmann and Knight, 2002), drinking (Duncan, Duncan, and Strycker, 2006), and drinking and driving (Hartos, Eitel, and Simons-Morton, 2002). This linkage leads social marketers to launch ad campaigns, and develop community and school interventions targeting children and teens to resist negative peer influence for both smoking (Pechmann and Knight, 2002) and drinking (Rose, Bearden, and Teel, 2001).…”

Section: Introductionmentioning

confidence: 99%

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Yang

Schaninger

Laroche

2013

Journal of Business Research

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Tobacco and alcohol companies face increasing pressure to prevent smoking and drinking among underage consumers, reinforcing public policy initiatives designed to reduce youth substance use. One approach targets parents to influence their child's behavior. However, the extant literature remains unclear about whether childhood parenting strategies affect children's behavior beyond early adolescence. To fill this void, this research develops an integrative model of parental influence, specifying parenting strategies as antecedents, selfesteem as mediator, and susceptibility to negative peer influence (SPI) and substance use (smoking, and drinking) as socialization outcomes. The findings indicate that childhood parenting strategies impact smoking and drinking in the late teens, by reducing susceptibility to negative peer influence, with self-esteem playing a critical mediating role. These findings not only offer guidelines to social marketers and public policy makers, but also provide new avenues for tobacco and alcohol marketers to be responsive to recent federal laws and regulations, and enhance their corporate social responsibility.

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Section: Introductionmentioning

confidence: 99%

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Yang

Schaninger

Laroche

2013

Journal of Business Research

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“…By examining the influence of the cosmetic purchasing experience as a moderating variable, the influence of susceptibility to global consumer culture on emotional and behavioral commitment can be understood more systematically and clearly. After Asch's [126] conformity experiment, many studies have shown that consumers are influenced by others' choices when purchasing products and tend to agree with others' choices [51,127]. Ratner and Kahn [128] argued that when making decisions in front of others in a personal situation, they choose to be different from others in order to show off their creativity and subjectivity.…”

Section: Moderating Effect Of Purchasing Experiencementioning

confidence: 99%

Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands

Hwang¹,

Kim

Lee

et al. 2021

Sustainability

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Given that the market is becoming more competitive, it is imperative to understand what influences purchasing decisions of global consumers as consumer trends change regarding botanic cosmetics for anti-aging, maintaining appearance and skin health. This study considers and examines susceptibility to global consumer culture (SGCC) (conformity to consumer trend, social prestige, and quality perception) and its effect on affective commitment, which in turn influences behavioral commitment and loyalty in the context of the botanic cosmetic industry. In addition to examining the structural relationships among the variables, we test whether purchase experience moderates the proposed relationships. The results are as follows. First, conformity to consumer trends has a significant effect on emotional commitment, but is not positively associated with behavioral commitment. Second, social prestige has no significant direct effect on either emotional or behavioral commitment. Third, quality perception has a significant impact on emotional commitment, but no positive impact on behavioral commitment. Fourth, both emotional commitment and behavioral commitment affect brand loyalty, and behavioral commitment in particular has a significant effect on brand loyalty. Finally, through the analysis of the moderating effect on the cosmetic purchasing experience, first, it was confirmed that the less purchasing experience, the stronger the effect of conformity to consumption trend (CCT) on emotional commitment and behavioral commitment.

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“…In addition, studies indicate that drug use is associated with peer influence and group attractiveness. Indeed, the more attractive the individual perceives illicit drug consumption to be, the more likely they are to give in to peer pressure in each situation (Rose et al, 2001). Research shows today's youth see marijuana as safe, believing it is a plant with minimal harmful attributes, aiding in their justification of experimentation (Bojkovsky et al, 2017).…”

Section: Factors Contributing To Marijuana Consumption Among Young Pementioning

confidence: 99%

Preventing Youth from Driving High

Davis¹,

Cismaru²

2019

CJFY

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This paper investigates best theories and practices in the context of youth drug driving and describes initiatives aiming to decrease the incidence of youth driving high. Secondary data searches and content analysis of existent campaigns is conducted. Findings show that most initiatives properly use fear tactics and attempt to make youth feel that the issue is severe and that they are vulnerable to the negative consequences of driving high. Initiatives can become more effective if they provide specific and easy-to-follow recommendations of how to abstain from driving high, help young people abstain from driving high, make them feel that they can abstain from driving high, and showing how following the recommendations would succeed in preventing accidents. Implications and suggestions are discussed.

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Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness

Cited by 9 publications

References 29 publications

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands

Preventing Youth from Driving High

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