Abstract:The arrival of the national fitness boom has enabled the marathon as a large-scale sports event to attract the attention of a sufficient number of sports enthusiasts in a relatively short period of time. These people attracted by the event will have a series of expenses and expenditures also precisely reflect the prominent role of sports events on social and economic effects. In this paper, the AISAS consumption behavior model is used as the theoretical research model, and the survey data of urban marathon par… Show more
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