Communicators tend to share more stereotype-consistent than stereotype-inconsistent information. The authors propose and test a situated functional model of this stereotype consistency bias: Stereotypeconsistent and inconsistent information differentially serve 2 central functions of communicationsharing information and regulating relationships; depending on the communication context, information seen to serve these different functions better is more likely communicated. Results showed that stereotype-consistent information is perceived as more socially connective but less informative than inconsistent information, and when the stereotype is perceived to be highly shared in the community, more stereotype-consistent than inconsistent information is communicated due to its greater social connectivity function. These results highlight the need to examine communication as a dynamic and situated social activity.Keywords: stereotype consistency bias, stereotype communication, informativeness, social connectivity, situated-functional modelThe stereotype consistency bias is the tendency to communicate more stereotype-consistent information than stereotypeinconsistent information in a message, and it has been well established in the stereotype communication literature (see Kashima, Klein, & Clark, 2007, for a review). In dyadic conversation, communicators spend more time discussing stereotypeconsistent information, expressing agreement with stereotypeconsistent statements, and focusing questions and discussion on stereotype-consistent information (see Ruscher, 1998, for a review). When stereotype-relevant stories are passed along a chain of communicators, a stereotype consistency bias emerges in the communicated message as stereotype-consistent information is retained and inconsistent information left out (see Kashima, et al., 2007, for a review).However, a central question remains: Why should stereotypeconsistent information have this communicative advantage over stereotype-inconsistent information? The aim of this research was to test a situated functional account of the production of a stereotype consistency bias in particular contexts. In this view, communication is a socially situated activity (Smith & Semin, 2004)
Informational and Relational Functions of CommunicationCommunication serves at least two central functions, sharing novel information and the regulation of social relationships. The first central function is that of information sharing. It is widely accepted that information is transmitted to inform people about things that they do not already know, thus adding to the existing common ground. In order to ensure that their message to a communication partner is optimally informative, communicators are likely to attend to the potentially novel features of the information