Attractiveness of cultural events organized by hotels

Freitas, Bruno Duarte Abreu; Correia, Pedro Álvaro Pereira

doi:10.1108/ijcthr-07-2018-0090

Cited by 3 publications

(6 citation statements)

References 29 publications

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“…A significant number of studies have shown that regularly planned and executed ethno-cultural events and festivals are detrimental to tourism survival and growth. Reference [37] studied the reinvention of local, regional, and international games and festivals in post-Apartheid South Africa have positively contributed to the economy of the country. Ethno-cultural events and festivals in the study have been suggested to be managed by the communities in collaboration with tourism practitioners and organizers, but they can also be organized by hotels or hotel associations.…”

Section: Discussionmentioning

confidence: 99%

Identifying Tourism Potentials of Ethno-Cultural Attractions in Lombok

Lestari

Yusra

2022

Sustainability

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This article is aimed at identifying the potential of various ethno-cultural practices in the Sasak community with a view of developing them as ethno-cultural attractions to sustain tourists to stay longer in Lombok. Various ethno-cultural practices in relation to folklore, festivals, sports, music, food, beverage, and cultural events were identified, and the tourism potentials were also measured. Data were collected by directly observing and video-recoding the ethno-cultural events, interviewing cultural leaders, religious clerics, community leaders, tourism practitioners, tourism experts, tourism workers’ organizations, entrepreneurs, and governments. With content analysis, the study has identified ethno-cultural practices with the potential to be an alternative to Lombok’s tourist attractions. These practices are not only essential for Indonesian multiculturalism but are also a resource for improving the economic quality of Sasak families and communities. The article also recommends strategies for this development.

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Section: Discussionmentioning

confidence: 99%

Identifying Tourism Potentials of Ethno-Cultural Attractions in Lombok

Lestari

Yusra

2022

Sustainability

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“…This type of capital must be properly managed and maintained with regard to its potential for SD [56]. Freitas and Correia [60] suggested that cultural events were one of the most important components in hospitality attractiveness. Their purpose is to attract a large number of tourists, and therefore hotels that organize such events benefit in a variety of ways, such as through image recognition, strengthening of brand positioning, and simply attracting customers.…”

Section: Cultural Capitalmentioning

confidence: 99%

“…The most important benefits of cultural events are the ability to attract customers' attention and act as incentives, thereby offsetting the problem of seasonality faced by the hotel industry. When guests participate in these activities and doing so meets their expectations, this helps to improve the overall positive satisfaction they have with the hotel [60].…”

Section: Conclusion and Managerial Implicationsmentioning

confidence: 99%

“…Creating enjoyable experiences such as cultural events can increase the probability of customers recommending and returning to the hotel [84]. Freitas and Correia [60] found that cultural events occupied an important position in the hotel industry because they offer a satisfaction factor that may significantly affect customer satisfaction. Boo and Park [85] argued that hotel events are more suitable for targeting local residents, because local residents believe that hotels are important community facilities for holding such events.…”

Section: Cultural Events Held By Hotelsmentioning

confidence: 99%

“…It is notable that hotel managers may have to consider the benefits of opening events to the public and carefully adjust the balance between private and public events. Exclusivity may help to improve customer satisfaction, because if cultural events can only be attended by guests, their unmet expectations are lower than if the local community can also participate [60].…”

Section: Cultural Events Held By Hotelsmentioning

confidence: 99%

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Priority Weights for Predicting the Success of Hotel Sustainable Business Models

Wang

Huang

et al. 2021

Sustainability

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This study proposes the use of consistent fuzzy preference relations to evaluate the structure of hotel sustainable business model (HSBM) dimensions and the corresponding hierarchy of evaluation indicators, and predict the overall probability of success. As fuzzy preference relations require, a group of hotel professionals in Taiwan was asked to process pairwise comparisons using linguistic variables to determine the weights of dimensions and indicators. According to the results, finances were found to be the most important dimension, followed by human capital. The number of local cultural events in the hotel was identified as the most important indicator. The predictive values revealed the possibility for successful HSBM implementation, shedding light on the vision of sustainability for the hotel industry. The results of the present study contribute to the literature on sustainability by determining the importance and weights of dimensions and indicators for hotel business models, providing an example of the use of this strategic tool in generating and modifying sustainable business models for the hotel industry.

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Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study

et al. 2022

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Mega sport events were among the very few types of events still attracting tourists during the 2020 COVID-19 pandemic and represented an exceptionally attractive tourism opportunity for Bucharest through the matches scheduled for the UEFA 2020 championship. Motivated by the novelty of the event which was organized for the first time in the Romanian capital city and motivated by the exceptionally restrictive context imposed by the sanitary crisis, the aim of this study was to analyze domestic tourist participation in and satisfaction with this event. An extended survey focusing on the autochthonous participants was applied to gather data and then further computed using SPSS software through crosstabulations and associated statistical analysis adapted for nominal and ordinal variables. The main results emphasize a large participation of Romanian football supporters who came specifically for the event. Most of them expressed dissatisfaction with souvenir, food and drink products sold within the stadium area but were satisfied with the COVID-19 measures and their costs. Supporters coming from rural areas opted for VFR accommodations while retirees and elderly supporters preferred hotels. Occupation and age were the main variables determining accommodation preferences as well as satisfaction with souvenir prices. These options may be valuable input for future adapted marketing strategies for sport event tourism in Romania. Lacking important urban tourist attractions and competing with other mature European urban destinations, mega sport events may represent an opportunity for autochthonous large cities to increase tourist attractiveness and maintain leisure travel even during periods of travel restrictions.

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Attractiveness of cultural events organized by hotels

Cited by 3 publications

References 29 publications

Identifying Tourism Potentials of Ethno-Cultural Attractions in Lombok

Identifying Tourism Potentials of Ethno-Cultural Attractions in Lombok

Priority Weights for Predicting the Success of Hotel Sustainable Business Models

Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study

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