2014
DOI: 10.1002/mar.20716
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Attractive Chameleons Sell: The Mimicry‐Attractiveness Link

Abstract: The present research explored the effects of nonverbal mimicry behavior and mimicker attractiveness in a natural retail context. A 3 (nonverbal mimicry, nonmimicking, antimimicry) × 2 (attractive salesperson, attractiveness control) design was used to study the effects of different combinations of these variables on female customers’ (N = 150) purchases, customer service ratings, and plans to return to the store. Results showed that customers spent the most and had the highest customer service ratings when the… Show more

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Cited by 44 publications
(36 citation statements)
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References 74 publications
(99 reference statements)
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“…Mimicking a person's facial expressions in such contexts thus may represent a controlled process that requires cognitive resouces (and perhaps engages self-conscious attention), with a resultant decrement in attention to the subtle facial cues of the person (cf. Kulesza et al, 2014b;Niederhoffer & Pennebaker, 2002;van Leeuwen, van Baaren, Martin, Dijksterhuis, & Bekkering, 2009). Mimicry of facial expressions is also less likely to occur spontaneously when interacting with members of an outgroup as opposed to members of one's ingroup (e.g., Bourgeois & Hess, 2008;Dalton, Chartrand, & Finkel, 2010).…”
Section: Discussionmentioning
confidence: 99%
“…Mimicking a person's facial expressions in such contexts thus may represent a controlled process that requires cognitive resouces (and perhaps engages self-conscious attention), with a resultant decrement in attention to the subtle facial cues of the person (cf. Kulesza et al, 2014b;Niederhoffer & Pennebaker, 2002;van Leeuwen, van Baaren, Martin, Dijksterhuis, & Bekkering, 2009). Mimicry of facial expressions is also less likely to occur spontaneously when interacting with members of an outgroup as opposed to members of one's ingroup (e.g., Bourgeois & Hess, 2008;Dalton, Chartrand, & Finkel, 2010).…”
Section: Discussionmentioning
confidence: 99%
“…Ashton-James et al, 2007; Hasler, Hirschberger, Shani-Sherman, & Friedman, 2014). These conditions may have significantly different effects; for example, people bought significantly more products when they were not mimicked compared to antimimicked (Kulesza et al, 2014). Therefore, researchers need to consider the appropriate control condition to use.…”
Section: Methodological Challenges and Future Directionsmentioning
confidence: 99%
“…The Contingency model we have outlined is directly challenged by studies comparing merely contingent behaviour to mimicry: in both infants (Agnetta & Rochat 2004) and adults (Hogeveen et al, 2014;Kulesza, Szypowska, Jarman, & Dolinski, 2014), mimicry elicits more positive responses than contingent behaviour or anti-mimicry. People also show a preference for movements that involve the same effector even when there is no temporal contingency (Sparenberg, Topolinski, Springer, & Prinz, 2012), which suggests that similarity of movement may still account for some of the positive effects of being mimicked.…”
Section: Contingency Model Whereas the First Model Proposed That Permentioning
confidence: 99%
“…Attractiveness has been found a positive moderator in the retail context leading to higher customer service ratings (Kulesza et al, 2014). A gender mismatch between customer and SP resulted in higher customer satisfaction for a facial attractive SP (McColl and Truong, 2013).…”
Section: Theory and Hypothesesmentioning
confidence: 98%