Attracting investments in the Tourism Sector in Ulcinj, Montenegro

Abstract

The goal of this paper is to raise awareness regarding the lack of investments in the tourism sector in the Municipality of Ulcinj, Montenegro. Ulcinj, located in the southern coastal region of Montenegro has tremendous potential for becoming an elite tourist destination. However, for decades now it is being neglected of its tremendous potentiality of thriving in the tourism arena. A careful and thorough analysis of the stakeholders tasked with promoting the tourism sector will be given in this research project. Detailed analysis of the public opinion which will be gathered via survey, will be displayed throughout this project. Expert opinion, which was gathered via interviews, will be displayed thoroughly in alignment with the scope of this research. Policy recommendations will be incorporated in order to diminish the scale of the abovementioned issue.