Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services

Cultivating the brand-customer relationship in Facebook fan pages

“…Lastly, numerous extant research verifies the significantly positive effect of hedonic value on affective commitment, but the relationship between utilitarian value and affective commitment was found to be insignificant (Wiertz and Ruyter, 2007;Zhou et al, 2012;Cheung and Lee, 2009;Hsu and Lu, 2007). In contrast, the construct of content value, a combination of both hedonic and utilitarian value from motivational perspectives was found to have the significantly positive effect on affective commitment.…”

Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes

“…Jin and Phua (2014) found that the number of followers on a celebrity's Twitter page significantly impacted perceived source credibility and social identification with the celebrity. In 3D virtual communities, users' identification with and social attraction to the community, also influenced the subsequent sustained use of virtual services (Kim, Lee, & Kang, 2012;Zhang, Ordóñez de Pablos, et al, 2014;Zhang, Zhang, et al, 2014;Zhou, Fang, Vogel, Jin, & Zhang, 2012), Additionally, various indicators of online popularity on SNS profile pages (e.g., number and physical attractiveness of friends) have also been found to influence interpersonal attraction and willingness to develop online friendships (Henderson & Gilding, 2004;Sheer, 2011;Tong et al, 2008;Wang, Walther, & Hancock, 2009). Studies assessing SNSs for dissemination of health messages have also found that active SNS use led to greater behavioral intention, behavioral beliefs, attitude change, and self-efficacy for prevention of health issues such as STDs (Jones, Eathington, Baldwin, & Sipsma, 2014), smoking (Phua, 2013), and anorexia (Syed-Abdul et al, 2013).…”

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

“…Therefore, this study has adopted a qualitative approach to unveil the variety of factors that are more important to young Chinese consumers' purchase of smartphone brands. (Bhattacherjee, 2001) Online banking Satisfaction Perceived Usefulness Website Playfulness Satisfaction Perceived Usefulness (Chiu, Hsu, Sun, Lin, & Sun, 2005) e-learning Satisfaction (Roca, Chiu, & Martínez, 2006) e-learning Satisfaction (Limayem et al, 2007) World Wide Web Satisfaction Frequency of past behaviour Comprehensiveness of usage Habit (Liao, Chen, & Yen, 2007) e-service Satisfaction Perceived usefulness Subjective norm Perceived behavioural control (Chiu et al, 2007) e-Learning Satisfaction Procedural Fairness (Roca & Gagné, 2008) e-Learning Perceived Usefulness Perceived Ease of Use Perceived Playfulness (Vatanasombut et al, 2008) Online banking Trust Relationship commitment Self-service technology Satisfaction Subjective norm Perceived behavioral control Optimism (Lee, 2010) e-Learning Satisfaction Perceived Usefulness Subjective Norm Perceived Behavior Control Attitude Concentration (Chou et al, 2010) Online Communities Performance Expectancy Perceived Identity Verification Satisfaction (Fang & Chiu, 2010) Online communities of practice (Venkatesh, Chan, & Thong, 2012) e-government technologies Attitude Perceived Usefulness Effort Expectancy Trust (Zhou, Fang, Vogel, Jin, & Zhang, 2012) Social Virtual World Services Satisfaction Affective Commitment Calculated Commitment (negative) Instant Messaging Perceived Usefulness Satisfaction (Chen et al, 2012) Web 2.0 Satisfaction e-Word-of-mouth Subjective Norm Self-Image Critical Mass (Chang & Zhu, 2012) Social networking sites Perceived bridging social capital Satisfaction (Wang, Harris, & Patterson, 2013) Self-service technology Satisfaction Habit Self-efficacy (Chong, 2013) Mobile Commerce Perceived Ease of Use Perceived Usefulness Satisfaction Perceived Enjoyment Trust Perceived Cost (Shiau & Luo, 2013) Blogging Perceived Enjoyment Satisfaction User Involvement (Tang et al, 2014) Blogging Satisfaction Perceived Usefulness Experiential Learning (Basak & Calisir, 2015) Facebook Attitude Satisfaction (Mouakket, 2015) Facebook …”