The proliferation of "idealized" (i.e., very thin and attractive) women in the media has contributed to increasing rates of body dissatisfaction among women. However, it remains relatively unknown how women attend to these images: does dissatisfaction predict greater or lesser attention to these body regions on others? Fifty healthy women (mean age = 21.8 years) viewed images of idealized and plus-size models; an eye-tracker recorded visual attention. Participants also completed measures of satisfaction for specific body regions, which were then used as predictors of visual attention to these regions on models. Consistent with an avoidance-type process, lower levels of satisfaction with the two regions of greatest reported concern (mid, lower torso) predicted less attention to these regions; greater satisfaction predicted more attention to these regions. While this visual attention bias may aid in preserving self-esteem when viewing idealized others, it may preclude the opportunity for comparisons that could improve self-esteem.Key Words: body image, eye-tracking, visual attention, body satisfaction, body dissatisfaction, women 3
Body region dissatisfaction predicts attention to body regions on other womenSeveral meta-analyses of experimental studies have shown that exposure to media images of "idealized" (i.e., very thin and attractive) models contributes to body dissatisfaction in women (Grabe, Ward, & Hyde, 2008;Groesz, Levine, & Murnen, 2002), which, in turn, can contribute to other negative outcomes such as disordered eating, obesity, body dysmorphic disorder, depression, and low self-esteem (Dittmar, 2009;Glauert, Rhodes, Fink, & Grammer, 2010;Littleton & Ollendick, 2003). These relationships have been of particular interest due to the significant exposure to these idealized images many women experience (Fouts & Burggraf, 1999, 2000Greenberg, Eastin, Hofschire, Lachlan, & Brownell, 2003; Richens, 1991). The underlying relationships among these variables (i.e., media exposure, body dissatisfaction, and other negative consequences) are undoubtedly complex; research exploring these mechanisms is needed but has been sparse (Tiggemann & McGill, 2004).Despite the primacy of visual material in these relationships, few studies have explored how women perceive or attend to images of other women using objective (non-selfreport) assessment of visual attention, such as eye-tracking, and how these patterns relate to women's own body image concerns. Ju and Johnson (2010) reported that women attended most to models in magazine advertisements, suggesting a prominence of visual appearancerelated information over other types of information (e.g., words). As evidenced by reaction time data, women selectively attended to thin women versus plus-size women regardless of body satisfaction (Glauert et al., 2010). In a study where women viewed images of themselves and others, healthy (i.e., non-eating-disordered) women attended most to others' "ugly" features, patterns which were reversed when they viewed themselves (Janse...