Attitudes Towards the Use of Social Media as a Tool for Marketing

Molina, Sergio Gómez; Bran-Piedrahita, Lemy; Arias, Alejandro Valencia; Arciniegas, Claudia Milena Arias; Cortés, Alejandro Silva; Holguín, Rosa María Vélez

doi:10.1515/mjss-2017-0016

Cited by 4 publications

(2 citation statements)

References 15 publications

(15 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Emerging technologies in education are driving colleges and universities to progressively infuse their use in higher education (Rodriguez & Anicete, 2010;Alharbi & Drew, 2014;Bermúdez-Hernández et al, 2017). Given their incontestable importance (Revythi & Tselios, 2019), instructors are challenged to incorporate them as a means to complement conventional learning environments (Lee et al, 2009;Rhode et al, 2017), enhance learners' experiences, and improve academic outcomes (Parkman et al, 2018).…”

mentioning

confidence: 99%

Learning Management System Adoption in Higher Education Using the Extended Technology Acceptance Model

Fearnley¹,

Amora²

2020

ije

View full text Add to dashboard Cite

A learning management system is capable of enriching instruction and acceptance of this learning technology by users is crucial to its successful application in higher education. This study investigated factors that influenced adoption of a learning management system by higher education teachers using the technology acceptance model which incorporates three external constructs: system quality, perceived self-efficacy and facilitating conditions. Data collected from faculty respondents (n=127) through an online survey were examined by employing partial least squares-structural equation modeling. While several relationships were confirmed, others were not supported by this research. Results showed that both system quality and perceived self-efficacy strongly influenced perceived usefulness, which in turn indirectly affected attitudes towards the technology and behavioral intention. Additionally, system quality directly affected perceived ease of use and attitudes toward technology use. The strong and direct influence of perceived self-efficacy on perceived usefulness and perceived ease of use suggests that faculty with positive beliefs about their ability to use the learning management system will regard it as both useful and easy to use. Facilitating conditions, on the other hand, affected neither perceived ease of use nor attitudes. Implications for practice, policy and potential research directions are likewise presented.

show abstract

mentioning

confidence: 99%

Learning Management System Adoption in Higher Education Using the Extended Technology Acceptance Model

Fearnley¹,

Amora²

2020

ije

View full text Add to dashboard Cite

show abstract

“…Keywords: higher education, learning management system, technology acceptance model, facilitating conditions, perceived self-efficacy, system quality Emerging technologies in education are driving colleges and universities to progressively infuse their use in higher education (Rodriguez & Anicete, 2010;Alharbi & Drew, 2014;Bermúdez-Hernández et al, 2017). Given their incontestable importance (Revythi & Tselios, 2019), instructors are challenged to incorporate them as a means to complement conventional learning environments (Lee et al, 2009;Rhode et al, 2017), enhance learners' experiences, and improve academic outcomes (Parkman et al, 2018).…”

Section: Marissa R Fearnley De La Salle-college Of Saint Benilde Manmentioning

confidence: 99%

Untitled

2020

ije

View full text Add to dashboard Cite

Technology in Education is our second issue for 2020. The issue's editorial team have worked hard, in difficult global conditions, to work with reviewers and authors to bring this issue to publication. Many thanks go to the editor, Michael P. Menchaca, and his two Associate Editors, Daniel Hoffman and De-Graft Johnson Dei. While we have a special issue, COVID-19: Education Responses to a Pandemic, opening for submissions later this year, we need to acknowledge now that technology in education has been at the forefront of many educationalists' minds. We look forward to receiving many different and thought-provoking submissions later in the year. On reflecting on what might be said about technology and its use in education, I was reminded of the following comment: As far as technology itself and education is concerned, technology is basically neutral. It's like a hammer. The hammer doesn't care whether you use it to build a house or whether on torture, using it to crush somebody's skull, the hammer can do either. (Noam Chomsky). Technology, the "knowledge or use of the mechanical arts and applied sciences" (one definition in The Australian Pocket Oxford Dictionary), has been in education for far longer than many current students would acknowledge. So often the term "technology in education" has come to mean the use of computers and the affordances of the Internet. Probably the first use of technology in education was the realization that you could use a stick to scrawl on the ground instead of using a finger with all the hazards that can entail. Rudimentary technology indeed, but technology nevertheless. Please don't get me wrong: I am a fan of technology. As a university lecturer I ran tutorials in Second Life for my distance education students: but I used it with a purpose, developing a sense of social presence which has been shown to be important for engagement. I didn't make the technology drive the education. Education is and always must be the driving force behind any use of technology.

show abstract

Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media

安¹

2021

View full text Add to dashboard Cite

Attitudes Towards the Use of Social Media as a Tool for Marketing

Abstract: The accelerated progress of Information and Communication Technologies (ICTs)

Cited by 4 publications

References 15 publications

Learning Management System Adoption in Higher Education Using the Extended Technology Acceptance Model

Learning Management System Adoption in Higher Education Using the Extended Technology Acceptance Model

Untitled

Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media

Contact Info

Product

Resources

About