Attitudes toward TV advertising: A measure for children

D’Alessio, Maria; Laghi, Fiorenzo; Baiocco, Roberto

doi:10.1016/j.appdev.2008.12.026

Cited by 39 publications

(38 citation statements)

References 33 publications

(38 reference statements)

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“…Parents appeared to be more affected than children across these variables. Of note is that there were no significant differences in effects of advertising exposure by children's age, further suggesting that current assumptions relating to the impact of cognitive development on children's ability to withstand advertising may be inadequate to explain real-world phenomena (34,35) . In terms of family dynamics, exposure to television advertising has been found to be associated with children's purchase requests, which in turn are related to higher levels of family conflict (46) .…”

Section: Discussionmentioning

confidence: 95%

The effects of television and Internet food advertising on parents and children

Pettigrew¹,

Tarabashkina

Roberts³

et al. 2013

Public Health Nutr.

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Section: Discussionmentioning

confidence: 95%

The effects of television and Internet food advertising on parents and children

Pettigrew¹,

Tarabashkina

Roberts³

et al. 2013

Public Health Nutr.

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show abstract

“…The second dimension, attitudinal advertising literacy (i.e., having a critical attitude toward advertising), consists of two components (D'Alessio, Laghi, & Baiocco, 2009;Derbaix & Pecheux, 2003):…”

mentioning

confidence: 99%

Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy

2014

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“…In the literature only very few quantitative instruments exist, with Rossiter's (1977) short test measuring children's attitude towards TV commercials, as well as Derbaix and Pecheux's (2003) scale being the most established ones (D'Alessio et al 2009). Rossiter's (1977) short test was finally chosen for its comparatively stronger focus on persuasion, advertising intent and scepticism.…”

Section: Measures and Statistical Analysismentioning

confidence: 99%

Development of TV advertising literacy in children

Spielvogel

Terlutter

2013

International Journal of Advertising

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This study investigates the role of physical appearance (body mass index (BMI), body shape perception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents' attitude towards food) in the development of advertising literacy in children focusing on food advertising. Based on the concept of self-esteem and the theory of cognitive dissonance, a research model is developed and tested in an empirical study with 249 children aged 7 to 11. Using PLS path modelling, self-esteem and critical attitude towards food are identified as factors influencing advertising literacy directly. Self-esteem is significantly influenced by children's BMI and body shape perception, while critical attitude is determined by children's food choices and children's perception of their parents' attitude towards food. Evidence was found that the influence of body shape perception on advertising literacy is fully mediated by self-esteem. The results link variables related to physical appearance and eating habits to how children deal with advertising. Implications for academic research and public policy are discussed, and the study raises issues for children's advertising literacy support and training.

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Attitudes toward TV advertising: A measure for children

Cited by 39 publications

References 33 publications

The effects of television and Internet food advertising on parents and children

The effects of television and Internet food advertising on parents and children

Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy

Development of TV advertising literacy in children

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