“…These properties include physicochemical and rheological aspects of gel composition and performance, such as appearance, feel, flow, coating, and dilution effects. Although prior work has suggested that users’ opinions about product efficacy may be tied to microbicides’ physical properties (Holmes et al, 2008; Saethre & Stadler, 2010; Short, Mills, Majkowski, Stanberry, & Rosenthal, 2003; Short, Succop, Ugueto, & Rosenthal, 2007), no study has yet examined the specific user sensory perceptions and experiences, elicited by specific rheological and physicochemical properties, and how they might impact perceived product efficacy or use. These are critically important questions while microbicides are still in development; it is an opportune time to change aspects of product formulation and to prepare appropriate educational strategies to support microbicide users.…”