Attitudes and Usage Intentions Towards Artificial Intelligence (Ai) Assistants in E-Commerce: A Mixed-Methods Investigation

Alnefaie, Ahlam; Kang, Kyeong; Sohaib, Osama

doi:10.2139/ssrn.4657676

2023

DOI: 10.2139/ssrn.4657676

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Attitudes and Usage Intentions Towards Artificial Intelligence (Ai) Assistants in E-Commerce: A Mixed-Methods Investigation

Ahlam Alnefaie,

Kyeong Kang,

Osama Sohaib

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Attitudes and Usage Intentions Towards Artificial Intelligence (Ai) Assistants in E-Commerce: A Mixed-Methods Investigation

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