Attitudes and Actions in Responsible Tourism – An Analysis of Generational Differences

Abstract

Examining today’s tourism, we should recognize the appearance and intensification of socially and environmentally undesirable side effects of tourism. A change is necessary in order to maintain the popularity of tourism and to develop it further. This change must take place both in terms of supply and consumer demand. In the present study, we examine the extent to which the Hungarian population is open to demonstrating environmentally conscious and responsible consumer behaviour during their travels. The diverse consumer behaviours of the generations are well known, but in the case of tourism, this is a somewhat less researched area. The current study was carried out to explore these generational differences. As part of the research, we conducted an online survey of 1,085 respondents in April and May of 2018 with the aim of examining the attitudes of the Hungarian population toward tourism, focusing on the generational perspective. In this paper, we analyse the results of some important manifestations of responsible tourism and the attitudes of the Hungarian population toward environmental issues. In our opinion, the study is also relevant because many tourist destinations are already struggling with the negative effects of overtourism, so it is critical that we explore whether there is willingness among tourists to adopt more environmentally conscious and responsible consumer behaviour patterns. Employing the core research data, we performed a cluster analysis, with the help of which we attempted to characterize a range of consumer groups.

Analyzing the Influence of Demographic Factors on Consumer Preferences in the Tourism Industry in Bali

“…In recent years, there has been a growing emphasis on sustainable and Tourists, especially those with higher educational backgrounds, are increasingly conscious of the environmental and social impact of their travels. This aspect adds another layer to the examination of consumer preferences, as tourists may prioritize eco-friendly accommodations, responsible tour operators, and activities that contribute positively to local communities [25]- [27]. Research on the intersection of demographic factors and preferences for sustainable tourism practices is essential for businesses and policymakers aiming to align their strategies with the evolving values of contemporary tourists [28].…”

The Role of Theme Routes in the Development of Rural Tourism

“…We believe that the development of theme routes is better suited to the principles of modern, sustainable and responsible tourism (Gonda & Rátz, 2023). The two different types of development are assessed on the basis of ten criteria (Table 1).…”

Az empátia helye és szerepe a turizmusban

“…Mindezt a másik oldalról, a turizmus negatív hatásai felől vizsgálva, a turistáknak a helyi lakosság és a helyi kultúra rovására mutatott nem kellően empatikus, esetleg destruktív magatartása könnyen komoly konfliktusokhoz és feszültségekhez vezethet. Az empatikus hozzáállás kialakítása tehát segíthet a turistáknak megérteni és megbecsülni a helyi kultúrát és értékeket, az empátia fejlesztése pedig segíthet a turistáknak, hogy elkerüljék a kulturális és etikai ütközéseket, és elősegítheti a pozitív kommunikációt és a kölcsönös megértést (Gonda & Rátz, 2023;Maguire et al, 2020).…”

“…Az empátia és a turizmus kapcsolatának komplex vizsgálata tekintetében mindenképp érdemes említést tennünk olyanviszonylag -újonnan megjelenő turisztikai termékekről, amelyek a felelősség és a fenntarthatóság fogalomrendszerét és működési elveit helyezték a fókuszukba (Gonda, 2023). Kifejezetten ilyen turisztikai termékként aposztrofálhatjuk a pro-szociális turizmust vagy a pro-poor turizmust, illetve az önkéntes turizmust is.…”