Attitude of Couples and Marrigeable Singles in Establishing Joint Fashion Business

Abstract

Entrepreneurship has been observed to work among couples who have mutual understanding and trust. It has also been observed to have more advantages in terms of the synergy that can bring about achieving more, one's business been in safe hands and building marital fidelity. Nevertheless, it has also been conceived by some individuals that joint business among couples can lead to instability and arguments that arise from financial matters of the business. There are several studies in marriage and family business, effect of family on entrepreneurship, fashion marketing environment, fashion marketing strategies, fashion communication etc and none focuses on family fashion business in Nigerian socio-cultural and fashion marketing environment. Therefore, this study focuses on the attitudes of married couples and marriageable singles in establishing joint clothing and textile business. A total of 30 graduate students of Clothing and Textiles were purposefully selected for the study because they are trained to acquire vocational and entrepreneurial skills to be job creators (not job seekers), employers of labour and maintaining balance family life. Result shows that the respondents have favorable attitude to entrepreneurial skills, business management, home management, financial issues, risk management, cultural values and personality with mean scores of 3.48, 3.21, 3.13, 3.09, 3.53, 3.75 and 2.60 respectively. The overall attitudinal score is 3.26 indicating a favorable response that couples and marriageable singles can establish joint fashion business.Therefore this study recommends that couples who intend to own joint businesses should have mutual understanding, trust and communicate more about financial matters before they own a joint business. They should discover an appropriate way of handling the business with maturity and proper organization so as to avoid conflicts.

Love of Work or Love and Work: Does a Business Owner’s Compulsion to Work Pay Off?

“…However, research on copreneurs is still emerging. An advantage of a copreneurial business is the synergy that can result in higher achievements, while arguments and instability that arise from financial matters of the business can be a disadvantage (Amubode et al, 2016;Smith, 2000).…”

Copreneurs: The Impact of Spousal Relationships on Business success In Nigeria

“…Close relationships of a couple may create more difficulties than such intimacy can help overcome (Fitzgerald & Muske, 2002). There are also disadvantages which include conflicts in workplaces which if not well managed may spill over to the home, a downturn in the family business which may lead to financial stress boredom (when couples are together every day) and lack of financial trust (Amubode et al;. Copreneurial structured family businesses report a higher level of tension more than non-copreneurial family business (McDonald, Marshall & Delgado, 2017).…”

“…It has been observed that entrepreneurship work among couples who have mutual understanding and trust (Amubode et al; The respondents were asked to rank their level of agreement to statements on perceived success as coupreneurs. Results from the analysis of their responses showed positive means ranging from 4.34 to 4.68, with a standard deviation be tween 0.51 and 0.80.…”

“…Dyer & Gardner (2012) discovered that at least 80% of businesses worldwide employ family members, and one-third of these include spouses. In the European Union, the proportion of the family firm is 85%, while in the USA, the proportion is 90% (Amubode et al;. The concept of copreneurship has been around since close to 30years.…”