Attitude formation: the development of a color-preference response through mediated generalization.

Eisman, Bernice S.

doi:10.1037/h0041293

Cited by 46 publications

(13 citation statements)

References 12 publications

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“…<Ss ranked the nonsense figures higher in preference when they attached the evaluative label PRETTY to the color name and lower in preference when they attached the evaluative label UGLY to the color name. Thus, until the results of the control group are considered, the evidence corresponds closely with that of Eisman (1955) and Rhine and Silun (1958). The control group, it will be recalled, showed final attitudes similar to those of the experimental groups.…”

Section: Discussionmentioning

confidence: 60%

“…Several empirical studies in learning (Schaeffer & Gerjuoy, 1955;Spiker, 1956;Spiker, Gerjuoy, & Shepard, 1956) have demonstrated that labels aid in the development of new discriminations or generalizations. Parallel investigations (Stagner & Britton, 1949;Staats, Staats, & Biggs, 1958;Rhine & Silun, 1958) provide evidence that attitudes can be learned by conditioning techniques, while Eisman's (1955) study provided support for the application of mediated generalization to the study of attitudes.…”

Section: Syracuse Universitymentioning

confidence: 97%

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The effects of verbal mediation on the modification of children's attitudes.

Osipow¹

1960

Journal of Educational Psychology

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Section: Discussionmentioning

confidence: 60%

Section: Syracuse Universitymentioning

confidence: 97%

The effects of verbal mediation on the modification of children's attitudes.

Osipow¹

1960

Journal of Educational Psychology

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“…Goodfellow & Smith, 1973;Jacobs & Hustmyer, 1974). Similarly, studies of learning are few and have limited themselves to demonstrations of the influence of both operant and classical conditioning effects on response to colour (Eisman, 1955;Busch & Evans, 1977). It is clear that if the effects of colour dimensions on judgements of colour connotations and evaluation are to advance, both biological and learning studies must expand the dimensions of colour explored and the judgemental dimensions considered.…”

Section: Judgements Of Colour Samples 241mentioning

confidence: 99%

Dimensions and determinants of judgements of colour samples and a simulated interior space by architects and non‐architects

Hogg

Goodman²,

Porter

et al. 1979

British J of Psychology

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Architects and non-architects made Semantic Differential ratings of colour samples (chips) and a simulated interior space (a model). In analyses of the total samples' ratings (architects and non-architects) of (a) colour chips and (b) models, and individual sample analyses, (c) architects' chip judgements, (d) architects' model judgements, (e) non-architects' chip judgements, and (f) non-architects' model judgements, five factors occurred, though not necessarily all in any one analysis. These were: (i) dynamism; (ii) spatial quality; (iii) emotional tone; (iv) evaluation; (v) complexity. Linear correlations between parameters of the Munsell Color System and the above factors in the various analyses were calculated, while parallel analyses were carried out employing a graphical technique described by Sivik (1974a) involving isosemantic maps. In all analyses, linear correlations between the colour parameters and judgements were found for the dynamism factor, spatial quality factor, and emotional tone factor. They were associated respectively with chroma, value, and hue. Inspection of the isosemantic maps indicated subsidiary effects of the non-dominant dimensions of a non-linear sort, though the maps also exhibited the linear relations. Linear correlations were low or non-existent for the evaluation and complexity factors, and the complex nature of their determinants was clear from the isosemantic maps. The dterminants of judgements were similar for architects and non-architects, with the exception of evaluative judgements for the models in which markedly different determinants were noted. Comparability of the present findings with other studies carried out in a variety of countries over a 20 year period was high for dynamism, spatial quality, and emotional tone, and it is suggested that there may be something inherent in the response to colour in relation to such judgements. Recent physiological work is discussed, and its limitations in terms of colours sampled and an overconcentration on the hue dimension noted. In contrast, it is suggested that dimensions of judgement, such as evaluation or complexity, reflect to a greater extent culture or training, and are hence independent of the basic colour attributes.

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“…Apparently, the untrained stimulus evoked the same response as its commonly labeled counterpart (see also Eisman, 1955).…”

mentioning

confidence: 99%

Perceptual learning in pigeons: Decreased ability to Discriminate samples mapped onto the same comparison in many-to-one matching

Kaiser

Sherburne

Steirn

et al. 1997

Psychonomic Bulletin & Review

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Attitude formation: the development of a color-preference response through mediated generalization.

Cited by 46 publications

References 12 publications

The effects of verbal mediation on the modification of children's attitudes.

The effects of verbal mediation on the modification of children's attitudes.

Dimensions and determinants of judgements of colour samples and a simulated interior space by architects and non‐architects

Perceptual learning in pigeons: Decreased ability to Discriminate samples mapped onto the same comparison in many-to-one matching

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