1965
DOI: 10.1177/002224376500200409
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Attitude Change and Cognitive Dissonance

Abstract: The comparative effect of factual and ideological propaganda was investigated by means of a controlled experiment in which matched groups were exposed to films exemplifying these persuasive techniques. Results disclosed the greater influence of the ideological film, which was also the least liked. Further analysis provided empirical support for cognitive dissonance as an explanation.

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“…About 55 years ago Social delusions, cybernetics, and temporal refusal Auster (1965) uncovered empirical evidence of how cognitive dissonance theory is connected to mass persuasion. In linking Auster's work with modern-day networked realities of teaching and learning, we may come to see the widespread dissemination of online education as a virus that has already replicated itself, perhaps as a shared social delusion.…”
Section: About 55 Years Agomentioning
confidence: 99%
“…About 55 years ago Social delusions, cybernetics, and temporal refusal Auster (1965) uncovered empirical evidence of how cognitive dissonance theory is connected to mass persuasion. In linking Auster's work with modern-day networked realities of teaching and learning, we may come to see the widespread dissemination of online education as a virus that has already replicated itself, perhaps as a shared social delusion.…”
Section: About 55 Years Agomentioning
confidence: 99%