Attitude-behaviour dissonance regarding the importance of food preservation for customers

Szymkowiak, Andrzej; Guzik, Paulina; Kulawik, Piotr; Zając, Marzena

doi:10.1016/j.foodqual.2020.103935

Cited by 16 publications

(13 citation statements)

References 62 publications

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“…Firstly, we offer supportive evidence that that market researchers can potentially use EDA responses as a valid tool to measure video advertisement effectiveness in predicting consumers’ private label product choices. This implication also relates to a broader construct of emotional (but possibly to sexual as well) arousal that can be a better predictor of consumer behaviour than emotional valence (Coker 2020 ; Szymkowiak et al 2020 ). Thus, marketers should not limit consumer research to assessing the positive versus negative dimensions of brand communication, but should also measure consumer excitement or arousal.…”

Section: Discussionmentioning

confidence: 99%

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

et al. 2021

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Until now, neuromarketing studies have usually been aimed at assessing the predictive value of psychophysiological measures gathered while watching a marketing message related to a particular product. This study is the first attempt to verify the possibility of predicting familiar and unfamiliar brand purchases based on psychophysiological reactions to a retailer television advertisement measured by EEG, EDA and eye-tracking. The number of private label products chosen later served to assess the binary dependent variable. A logistic regression model (with a prediction rate of 61.2%) was applied to determine which psychophysiological variables explained the largest part of the variance of a final purchase decision. The results show that among various measures, only the electrodermal peaks per second were significant in predicting further purchase decisions. The decision to buy was also influenced by brand familiarity. The article concludes that EDA is an unobtrusive measure of emotion-related anticipation of significant outcomes, particularly for dynamic stimuli, as related to decision-making.

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Section: Discussionmentioning

confidence: 99%

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

et al. 2021

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“…Lombart, C et al [11] pointed out the benefits of virtual reality for a better understanding of consumer behaviour. The topic of groceries and their safety is also mentioned in Szymkowiaka, A. et al [12] and is very important in the time of the pandemics, Covid-19. The authors have found out the importance of individual attributes of the grocery item (usage of preservatives, processing methods, expiration date and nutritional value) and their relation in regard to shopping behaviour of individual customer segments.…”

Section: Analysis Of Current State In the Solution Of The Issuementioning

confidence: 99%

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Majercakova

Rostášová

2021

SHS Web of Conf.

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Research background: Identifying customer behaviour is one of the most critical activities in the implementation and evaluation of the analytical phase of the company’s algorithm for marketing activities. Analyses are performed based on of research activities aimed at identifying the psychological processes of an individual, related to the selection of goods and services to meet his needs and desires, the distribution of his available resources (money, time, effort) into items related to consumption and overall perception and thinking of the customer in a specific time period. The emergence of a global crisis, Covid-19, has significantly changed consumer behaviour in the market, shopping motives and consumer sentiment. This aspect has prompted several studies that have placed great emphasis on identifying factors influencing customer behaviour during this specific period. Purpose of the article: The article presents the results of these analyses, which were carried out during the initial stages of the emergence and spread of the pandemic. Methods: The methods used to address this issue were based on the analysis, synthesis and comparison of data obtained by primary and secondary research, as well as the use of methods of deduction and induction, to draw general and specific conclusions related to the topic. Findings & Value added: he results of the findings not only confirm the expected change in customer behaviour in times of crisis, but the added value of solving this problem is to obtain important evidence for immediate decision-making and management of companies in times of crisis caused by “force majeure”.

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“…Likewise, consumers might perceive alternative technologies applied to food processing as risky and unfamiliar [65,66]. The unfamiliarity and uncertainty linked to introducing new technologies might lead organic consumers to resist such innovations, perceiving themselves as victims rather than beneficiaries [67].…”

Section: Discussionmentioning

confidence: 99%

Are They Careful Enough? Testing Consumers’ Perception of Alternative Processing Technologies on the Quality of Organic Food

et al. 2021

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Given the increasing public interest in how ingredients are processed and the growing demand for organic food products, it is critical to understand consumers’ expectations about the process-related quality of organic products. Consumers perceive organic food to be nutritious, healthy and either natural or less processed, as they are afraid of the loss of nutritional, organoleptic and sensory properties of the food products. However, alternative food processing technologies might generate healthy and safe food options with nutritional quality properties. Simplified communication schemes might help to overcome this barrier for the consumer. The main objective of this study is to propose a working definition of “careful processing” for organic products and test its consistency through an experiment, while being used to rate different processing methods by consumers. Results show that the proposed definition allows the consumer to consistently rate alternative processing technologies. Consumers tend to score alternative processing technologies such as pulsed electric fields and microwaves as less careful, supporting the idea that organic consumers want as little man-made interference in their food products as possible. Results show that a simple but effective definition of careful processing may help consumers to distinguish more organic food products from conventional ones, no matter which communication scheme is used.

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Attitude-behaviour dissonance regarding the importance of food preservation for customers

Cited by 16 publications

References 62 publications

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Are They Careful Enough? Testing Consumers’ Perception of Alternative Processing Technologies on the Quality of Organic Food

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