Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines

Charoensettasilp, Sittichai; Wu, Congxin

doi:10.4236/ajibm.2013.32023

Cited by 2 publications

(4 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Also, Martín and Román (2001) said that price, frequency, quality/availability of food, and low penalties for ticket changes were the essential factors in airline choice. Moreover, Charoensettasilp and Wu (2013) averred that flight schedules are essential for the customer who choose air travel, which is the fastest mode of transportation. Meanwhile, Campbell and Vigar-Ellis (2012) said airlines could leverage flight scheduling and punctuality as strengths.…”

Section: Literature Reviewmentioning

confidence: 99%

Hedonic preference of airline passengers

Caliao¹,

Yumul²,

Tamayo³

et al. 2023

Int. j. adv. appl. sci.

View full text Add to dashboard Cite

The purpose of this study is to determine which airlines Davao City-bound and outbound passengers prefer. Passenger information was acquired via survey questionnaires employing the Likert scale. In this study, non-experimental quantitative research employing a casual research method was employed. Using descriptive and informal research methodologies, this study investigated whether demographic variables and airline service quality influence the airline service choices of Davao City passengers. This investigation employs artificial neural network research to determine which factors influence airline preference. The majority of air carrier respondents are between the ages of 21 and 35, are predominantly female, and are employed by private companies. The airline preferences of passengers are influenced by price, cabin services, flight schedule, safety, on-time performance, and employee conduct. Important airline demographics included age, occupation, and sex. Price is the most significant criterion when selecting an airline, followed by flight schedule, on-time performance, and employee conduct. Flights should offer discounts to students and senior citizens. They may adjust fares based on the findings. To attract a broader age range of customers, airlines should strategically organize their marketing and focus on specific market niches. To increase sales, airlines may consider offering discounted, low-cost, or one-peso fares during certain times. To assist time-sensitive travelers in reaching their destinations in the event of airline delays or cancellations, alternative flights are advised. To gain a deeper understanding of airline carrier selection, research should be extended, employing a larger sample or alternative statistical methods.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Hedonic preference of airline passengers

Caliao¹,

Yumul²,

Tamayo³

et al. 2023

Int. j. adv. appl. sci.

View full text Add to dashboard Cite

show abstract

“…Furthermore, price is considered an ineffective competitive strategy (Poh and Mohayidin, 2011b) and an ineffective basis for low-cost airlines to position themselves (Campbell and Vigar-Ellis, 2012). Accordingly, service mix, product, price, accessibility, promotions, physical evidence, process and people are vital for airlines to position themselves, compete with others and enhance their reputation (Charoensettasilp and Wu, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…This implies that the price and price strategy need to be set so as to realise the consumer’s perception, judgment and satisfaction. Mason (2001) concluded that price is the most important purchase factor for travelling by low-cost airlines; in particular, in Thailand, the airfare strongly affected customers’ final decision on airline services (Charoensettasilp and Wu, 2013). Price sensitivity influences customers’ price satisfaction (Poh and Mohayidin, 2011b); Bieger and Wittmer (2006) stressed that customer value was no longer dependent on transport quality but was increasingly dependent on lower airfares.…”

Section: Introductionmentioning

confidence: 99%

“…For example, affordability, visual attractiveness and the ‘caring and tangible’ dimension contribute significantly to the prediction of satisfaction (Ariffin et al, 2010). Consumer attitude and needs differ significantly in term of the service marketing mix (Charoensettasilp and Wu, 2013), and an individual may focus differently on the service marketing mix. Hence, the service marketing mix – product, price, place, promotion, people/employee, process, physical evidence and presentation – can presumably enhance customer satisfaction.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines

Chan

2014

Journal of Vacation Marketing

View full text Add to dashboard Cite

This study is aimed at understanding the meaning of low airfare and satisfaction from the existing Malaysian low-cost airline travellers. It examines the extent to which low airfare and satisfaction influenced the positive purchase behaviour of travellers. Participant observation and in-depth interviewing were used as data collection methods at the low-cost airline terminals in Malaysia. The findings revealed that low airfare means ‘cheap price paid’, ‘low level of service and performance’ and ‘mode of transportation’ during non-price promotional periods and ‘value for money’ during promotional periods. Customer satisfaction means meeting low expectations toward service performance and positive mood and social connectedness attributed to satisfaction, and dissatisfaction is found to be non-durable. Crowd, seating space and cramped aircraft cabins negatively affect satisfaction. The finding implicates pricing and marketing strategies for low-cost airlines and adds to the existing literature on price promotion and satisfaction of low-cost airline travellers.

show abstract

Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines

Cited by 2 publications

References 6 publications

Hedonic preference of airline passengers

Hedonic preference of airline passengers

Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines

Contact Info

Product

Resources

About