Abstract:Two experiments are reported using a 1986 version of the dot-probe paradigm of MacLeod, Mathews, and Tata, in which the masked subliminal faces of famous persons were differentially associated with attention depending on participants' attitudes toward the famous person. There was attentional avoidance of the faces of persons invoking high disgust (Exp. 1, n = 20) or dislike (Exp. 2) but attentional orientation toward the faces of persons invoking low disgust or liking. In Exp. 2 ( n = 28), this effect was appa… Show more
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