Attention web designers: You have 50 milliseconds to make a good first impression!

Lindgaard, Gitte; Fernandes, Gary; Dudek, Cathy; Brown, Judith M.

doi:10.1080/01449290500330448

Cited by 769 publications

(593 citation statements)

References 28 publications

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“…In particular, we were interested in the possibility that the use of this heuristic might extend beyond the initial instantaneous appeal responses observed for websites and in ERP responses to logos and icons (Handy et al, 2008;Lindgaard et al, 2006Lindgaard et al, , 2011Thielsch & Hirschfield, 2010) Experiment 1 established that familiarity and visual complexity, both known to predict efficient performance with icons, are important predictors of icon appeal. The concreteness, or pictorialness, of icons appears to have a secondary role in predicting both performance and appeal.…”

Section: Discussionmentioning

confidence: 99%

“…It is now well established that users can make very rapid -almost instantaneous -evaluations of the appeal of interfaces (Handy et al, 2008;Lindgaard et al, 2006;Lindgaard et al, 2011). Lindgaard et al (2006) interpreted participants' ability to make these rapid judgements as being the result of the 'mere exposure effect'.…”

Section: Rapid Appeal Evaluationsmentioning

confidence: 99%

“…Lindgaard et al (2006) interpreted participants' ability to make these rapid judgements as being the result of the 'mere exposure effect'. Zajonc (1968) first showed that merely seeing something, even for the briefest of moments, is sufficient for stimulus preferences to develop.…”

Section: Rapid Appeal Evaluationsmentioning

confidence: 99%

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What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

et al. 2016

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Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency -the subjective ease with which individuals process information -was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

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Section: Discussionmentioning

confidence: 99%

Section: Rapid Appeal Evaluationsmentioning

confidence: 99%

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What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

et al. 2016

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“…Michael Mills's Instant Recognition, and Linggard, Fernandes, Dudek and Brown (2006) [19] , Instant Reaction studies show the aesthetic power the visual had. Lingaard's study has also proved by Theuma (2007) [14] .…”

Section: Creator Roles-responsibilities or Opportunistmentioning

confidence: 99%

“…Pham, Cohen, Pracejus, and Hughes (2001) [27] connect emotion and feeling to valuation and decision-making. Linggard et al 2006 [19] , decisionmaking did not rely entirely on cognitive process.…”

Section: Creator Roles-responsibilities or Opportunistmentioning

confidence: 99%

Visual Aesthetic Expression on User-Generated Content by the Net Generation (Existence, Roles, and Opportunities in Cyberspace)

Amin¹

2012

TOJDAC

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The overload content on Internet, has a direct connection with cyberspace particularly UGC. The space, the content, the creator, and the user are the complete component of cyberspace. The existence of cyberspace and its growing contents is real and overwhelming, where the creator roles is becoming demanding, and user opportunities are growing high. Visual as one of the properties of cyber contents is increasingly becoming more significant and popular amongst creator and user. Visual with aesthetic power could impress, influence, and favor biasness amongst the user. The content creator who knows how to manipulate this visuals and aesthetic expression can dominate the scenario and user who is 'expressive literate' will gain much from the scenes. User who understands visual aesthetic will be rewarded with competence, confidence, and certainly, a personality enhanced experience in carrying task when participating in this chaotic but promising cyber world. This article with the support of public-opinion polls and discussion forums explains the complete component of cyberspace, revealing some possible cognitive meanings, and emotional values behind it existence, it roles, and the opportunities offered by visual aesthetic.This is a space of opportunities where the ideal is -not 'what you want', but 'how you want it to benefits you'.

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Trust and Engagement in Online Health

Sillence

Briggs

2015

The Handbook of the Psychology of Communication Technology

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Attention web designers: You have 50 milliseconds to make a good first impression!

Cited by 769 publications

References 28 publications

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

Visual Aesthetic Expression on User-Generated Content by the Net Generation (Existence, Roles, and Opportunities in Cyberspace)

Trust and Engagement in Online Health

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