“…Despite the early criticism from Forrest et al (2005), only a few authors have explored disaggregated attendance information. In fact, somewhat surprisingly, the authors of only about 30 manuscripts discussed, often briefly, the potential limitations that may arise from the use of such data generated across both matchday ticket holders and season ticket holders (e.g., Barajas et al, 2019; Buraimo et al, 2018; Paul et al, 2019). As such, it is perhaps not surprising that the authors of only about a handful of manuscripts explicitly explored the behavioral intentions of matchday ticket holders (e.g., Allan & Roy, 2008; Benz et al, 2009; Bond & Addesa, 2020), that is, by analyzing attendance data after having subtracted season ticket holder data, or added such season ticket holder data as an explanatory variable (e.g., Chmait et al, 2020).…”