Abstract:Strategies for effectively communicating scientific findings to the public are an important and growing area of study. Recognizing that some complex subjects require recipients of information to take a more active role in constructing an understanding, we sought to determine whether it was possible to increase subjects' intellectual effort via "priming" methodologies. In particular, we asked whether subconsciously priming "intellectual virtues" (IVs) such as curiosity, perseverance, patience, and diligence mig… Show more
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