Attainment and enactment of leadership among women in the United Arab Emirates: proposing relevant theoretical foundations

Jayashree, Payyazhi; Lindsay, Valerie

doi:10.1504/ijwoe.2016.10002411

Cited by 3 publications

(4 citation statements)

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“…To our knowledge, there is no such research in the context of Arab luxury brand consumers, despite their significant influence on the luxury market globally. Research suggests that gender roles are intertwined with national, cultural, and social structures (Eagly, 1987), and these are particularly important in the Arab region (Jayashree and Lindsay, 2016). Our application of social role theory to Gulf Arab female luxury consumers adds to this body of knowledge and reinforces the importance of this study.…”

Section: Introductionsupporting

confidence: 60%

“…Studies of the influence of social gender roles in Arab countries, mainly in career and leadership settings (e.g. Jayashree and Lindsay, 2016), have highlighted the importance of cultural context in understanding these influences. The culture of Arab countries is considered to be collectivist (Hofstede, 1980), in contrast to the dominant individualist societies in Western countries.…”

Section: Discussionmentioning

confidence: 99%

“…Alserhan and Alserhan (2012) contend that family traditions and values reign supreme for Arab womenconsistent with their prescribed communal gender roles. Welldocumented research on the social roles of Arab women in the context of careers and leadership (Tlaiss, 2014a, b;Jayashree and Lindsay, 2016) confirms that Arab women are generally perceived as communal and living in strongly traditional and patriarchal societies; they experience early socialization into communal social roles within strong family and community settings (Teimourpour and Hanzaee, 2011). This consumer group of Arab women is also known for its appreciation of luxury consumption and represents one of the world's fastest growing and wealthiest consumer segments (Cervellon and Coudriet, 2013;Alserhan et al, 2015).…”

Section: Arab Context: Culture Gender and Luxury Consumptionmentioning

confidence: 99%

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The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

Semaan

Lindsay

Williams³

et al. 2019

Journal of Retailing and Consumer Services

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Section: Introductionsupporting

confidence: 60%

Section: Discussionmentioning

confidence: 99%

Section: Arab Context: Culture Gender and Luxury Consumptionmentioning

confidence: 99%

See 1 more Smart Citation

The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

Semaan

Lindsay

Williams³

et al. 2019

Journal of Retailing and Consumer Services

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“…Females are expected to be selfless and community-oriented, as they take primary responsibility for raising kids and maintaining family and group units (Alserhan & Alserhan, 2012). Middle Eastern females often exhibit a strong social identity and place great importance on religion and traditions in their daily lives and decision-making (Jayashree & Lindsay, 2016; Semaan et al, 2019). Buying fair trade products can be interpreted as Middle Eastern females attempting to fulfill societal expectations and conform to their prescribed role of caring.…”

Section: Discussionmentioning

confidence: 99%

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

Haj-Salem

2024

Social Marketing Quarterly

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Background Consumers are increasingly mindful of the influence of their consumption choices on the environment and society, leading to a significant increase in demand for fair trade products. However, while this trend has been rapidly growing in recent years, the market for fair trade products is still in its early stage in the Middle East, despite the region’s high per capita income. Focus of the Article This study investigates the motivations behind fair trade product consumption in the Middle East. By doing this, it aims to provide valuable insights and practical implications for developing effective and tailored marketing strategies to promote fair trade products in the region. Research Question This study addresses two main questions: (1) To what extent do environmental consciousness, social norms, moral obligation, and attitude influence Middle Eastern consumers’ intention to purchase fair trade products? (2) Does gender moderate the relationships between these variables and fair trade purchase intention? Importance to the Social Marketing Field By shedding light on the drivers of fair trade consumption in the Middle East, a largely under-researched region, this study expands the social marketing literature and informs advancements in the field. The findings equip marketers and policymakers with valuable insights for devising effective and tailored marketing strategies to promote fair trade products in the Middle East market. Method The data were collected through an online survey administered to 252 consumers in the United Arab Emirates using Qualtrics. Established scales were adopted from prior research to measure the constructs. The hypotheses were tested using structural equation modeling analysis and multi-group analysis. Results The results showed that attitude towards fair trade products had the highest impact on purchase intention, followed by environmental consciousness, social norms, and moral obligation. Notably, the moderating analysis revealed that while attitude and environmental consciousness had comparable effects across genders, the impact of social norms on the intention to purchase fair trade products was significantly higher for females than males. Moral obligation, on the other hand, only significantly affected males’ intention to buy fair trade products. Recommendations for Research or Practice The study offers valuable insights for marketers and policymakers seeking to promote fair trade products in the Middle East market and highlights the need for tailored marketing strategies that consider gender differences in fair trade consumption. Limitations The data were collected through a cross-sectional survey of the general public in the UAE based on voluntary participation. While this approach is commonly used in ethical consumption research, the potential for selection bias may limit the generalizability of the results.

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The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region

Semaan

Lindsay²,

Ashill

et al. 2019

SSRN Journal

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Attainment and enactment of leadership among women in the United Arab Emirates: proposing relevant theoretical foundations

Cited by 3 publications

References 0 publications

The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region

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