Attachment Styles and Electronic Word of Mouth (E-Wom) Adoption in Social Networking Sites

Park, Min-Sook; Shin, Jong-Kuk; Ju, Yong

doi:10.15444/gmc2016.03.02.03

Cited by 8 publications

(7 citation statements)

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“…Consumers adopt only information, which they found relevant and useful for them. Therefore, usefulness of information is a significant predictor of the adoption of eWom (Cheung & Thadani, 2012; Daowd et al, 2021; Erkan & Evans, 2018; Lee & Shin, 2014; Park et al, 2019; Sussman & Siegal, 2003). According to Nabi and Hendriks (2003), there is a high probability that consumers will adopt information confidently provided the information is useful for consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

2021

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Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites. However, the adoption of eWom information by consumers is influenced by various factors. This study investigates the mechanism through eWom antecedents influence eWom adoption and consumer purchase intention. The study also examines how eWom adoption mediates the impact of antecedents of eWom adoption (Quality, Consumer Attitude, Credibility, Usefulness, Needs, and Adoption) on customer’s purchase intention. Using the hypothetic-deductive approach, the current study used a cross-sectional self-administered survey to collect data from a convenience sample of university students residing in Karachi. The SmartPLS software was used to analyze the collected data. Study findings reveal that all predictors of eWom adoption are significant. It was also found that eWOM adoption mediates the impact of eWom antecedents on consumer purchase intention. The results provide significant implications for website designers and digital marketers. For marketers working with social media, the findings of this study are encouraging. Marketers can use these findings to develop viral marketing campaigns and encourage customers to contribute useful and credible eWom that could improve the customers’ purchase intention.

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Section: Literature Reviewmentioning

confidence: 99%

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

2021

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“…Thus, selfmonitoring can be highly relevant to different WOM effects presented in respective types of SNS. Park et al (2019) found a significant role of self-and social surveillance, closely related to self-monitoring, in leading individuals to adopt WOM in SNS. In previous studies, WOM effects were found to be greater amongst high self-monitors in SNS (Jun et al, 2015;Scissor et al, 2016).…”

Section: Self-monitoringmentioning

confidence: 98%

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

Lee

Hwang

2020

JFMM

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PurposeThe purpose of this paper is to explore and examine the different word-of-mouth (WOM) acceptance and diffusion in social brand communities according to the level of self-monitoring.Design/methodology/approachA web-based experimental design was used. The design consisted of three-mixed design of 2 (type of social networking sites) × 2 (type of online brand communities) × 2 (self-monitoring). ANOVA analysis was conducted.FindingsFindings indicate that the differences in acceptance and diffusion of WOM according to online brand community type, and there was a significant three-way interaction effect. Specifically, people who have high propensity to self-monitor showed greater WOM acceptance in a consumer-driven community in either type of social networking sites while people who have low propensity to self-monitor showed greater WOM diffusion in a consumer-driven community only in interest-based social networking sites.Practical implicationsAn important implication is that the social networking sites where brand communities can be placed should be chosen with the full consideration of different desires consumers have in terms of their level of self-monitoring to increase WOM effects.Originality/valueThis paper proposes the self-monitoring tendency as the key factor that predicts WOM effects with revealing the optimal combination of types of social networking sites and online brand communities that is most preferable for consumers with different self-monitoring level.

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“…A growing body of literature discloses millennials to be in a “self‐revelatory mode” (Ladson‐Billings, ) and indicates that millennials “build up an implicit knowledge about” how nWOM is construed, including frustration–aggression nuances (Hodder, , p. 707). Many researchers linked millennials' reading of online WOM with self‐relatedness and a “sense of self” conceptualization (Kerviler & Rodriguez, , p. 2), indicating how a discourse of multiple emotional levels within the frustration–aggression continuum arises (Berezan, Krishen, Agarwal, & Kachroo, ; Park, Shin, & Ju, ; Wetzer, Zeelenberg, & Pieters, ). This embraces the presence of the online nWOM initiator as determinant to one's interpretation.…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

Azemi

Ozuem

Howell

2020

Psychology and Marketing

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Conceptualizing how customers construe online negative word‐of‐mouth (nWOM) following failure experiences remains unsettled, leaving providers with inconclusive recovery strategy programmes. This empirical study recognizes online nWOM as a co‐created encounter between the complainant (i.e., the initiator of the online nWOM) and the recipient (i.e., the consumer who engages with the online nWOM), examining their idiosyncrasies to discern their understanding of the experience. It introduces frustration–aggression theory to online WOM literature, recognizing that it can support a higher‐order understanding of phenomena. Through phenomenological hermeneutics, interviews and focus groups, data were collected from millennials in Albania and Kosovo that provided accounts of nuanced and distinctive online nWOM realities. The emerged insights extended extant theory to a three‐fold online nWOM typology (i.e., lenient online nWOM, moderate online nWOM and severe online nWOM) recognizing the negative impact customers have on a provider, which is controlled by frustration–aggression tags. Frustration–aggression variations across online nWOM led to the construct of three types of customers that engage in online nWOM, namely tolerable online nWOM customers, rigorous online nWOM customers and confrontational online nWOM customers. Findings culminated with satisfactory recovery strategies aligned to customer inferences regardless of the nWOM context.

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Attachment Styles and Electronic Word of Mouth (E-Wom) Adoption in Social Networking Sites

Cited by 8 publications

References 0 publications

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

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