2010
DOI: 10.1590/s0102-05362010000100024
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Atributos de hortaliças sob a ótica de consumidores: estudo de caso do pimentão no Distrito Federal

Abstract: Melhoristas de Capsicum da Embrapa Hortaliças estão orientando parte de seus esforços sob a ótica dos consumidores intermediários e finais com objetivo de aumentar as chances de sucesso de longo prazo do desenvolvimento de novas cultivares. Nesse cenário, este trabalho ilustra uma pesquisa, iniciada em 2007, com consumidores de pimentão do Distrito Federal para conhecer as principais características que são levadas em consideração no ato da compra. O estudo foi dividido em duas partes: um piloto com 444 consum… Show more

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Cited by 8 publications
(4 citation statements)
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“…This variation among hybrid groups is important to meet diverse consumer market demands (Lin et al, 2013). The shape and size are important traits when purchasing for Capsicum fruits, varying with consumer's age (Onoyama et al, 2010;Paulus et al, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…This variation among hybrid groups is important to meet diverse consumer market demands (Lin et al, 2013). The shape and size are important traits when purchasing for Capsicum fruits, varying with consumer's age (Onoyama et al, 2010;Paulus et al, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…Consumers rely on looks to determine whether it will taste good at appearance. Some colors convey freshness, acidity, and flavor in vegetables (Onoyama et al, 2010).…”
Section: Vegetablesmentioning
confidence: 99%
“…Bell pepper (Capsicum annuum L.) is one of the most important vegetable crops grown in tropical and subtropical regions (Onoyama et al, 2010;Wang et al, 2018), generating good revenue for producers around the world (Pimenta et al, 2016). Its production in greenhouses has consistently increased in Brazil and, without adequate crop rotation, the problems with soilborne pathogens have increased too.…”
Section: Introductionmentioning
confidence: 99%