We investigate the double layered Sr 3 (Ru 1-x Mn x ) 2 O 7 and its doping-induced quantum phase transition (QPT) from a metal to an antiferromagnetic (AFM) Mott insulator. Using spectroscopic imaging with the scanning tunneling microscope (STM), we visualize the evolution of the electronic states in real-and momentum-space. We find a partial-gap in the tunneling density of states at the Fermi energy (E F ) that develops with doping to form a weak Mott insulating ( ~ 100meV) state.Near the QPT, we discover a spatial electronic reorganization into a commensurate checkerboard charge order. These findings share some resemblance to the well-established universal charge order in the pseudogap phase of cuprates. Our experiments therefore demonstrate the ubiquity of the incipient charge order that emanates from doped Mott insulators.Search for novel electronically ordered states of matter emerging near quantum phase transitions (QPT) is an intriguing frontier of condensed matter physics [1][2][3]. In Ruthenates, the interplay between Coulomb correlations among the 4d electronic states and their spin-orbit interactions, lead to complex forms of electronic phenomena. Quantum critical behavior, electronic nematic, and spin-triplet superconductivity are a few examples that unfold when these systems are non-thermally tuned [4][5][6][7][8].The bilayer ruthenate, Sr 3 Ru 2 O 7 , has a complex quasi-two dimensional electronic structure due to the rotation of the bulk RuO 6 octahedra that leads to the reconstruction of the Fermi surface ( Fig.1(a)).As a result, multiple electronic bands cross the Fermi level, revealed by angle resolved photoemission spectroscopy (ARPES) [9] and de Haas-van Alphen (dHvA) [10] studies. While naively, the extended 4d Ru-orbitals as compared to 3d orbitals are expected to make it a weakly correlated metal, Sr 3 Ru 2 O 7 is one of the most strongly renormalized heavy d-electron material systems, demonstrated by the heavy flat electronic bands in previous ARPES [9] and STM [11] experiments. Signatures of the inherent electronic correlations are further emphasized by the impact of minute perturbations on its electronic ground state. The most prominent is the magnetic field-tuned quantum critical behavior and emergent electronic nematic order [7,8,12] with spin density wave instability [13] seen in transport and neutron scattering. Doping acts as another pertinent non-thermal tuning parameter of the electronic states of Sr 3 Ru 2 O 7 . At a few percent of Mn replacing Ru, Sr 3 (Ru 1-x Mn x ) 2 O 7 undergoes a metal to Mott-insulating QPT, accompanied at lower temperatures by an E-type AFM order with a wave vector Q AFM = (/2a, /2a) (Fig.1(b)) [14][15][16] analogous to the AFM structure of FeTe [17]. Resonant x-ray scattering (REXS) indicates the intensity and correlation length (not exceeding 160nm) of the AFM order to decrease at lower temperatures (T<