“…Transcription factors regulate the temporal and spatial patterns of gene expression within the cells of complex tissues, establishing cell fate, and ultimately determining their morphological and functional properties ( Lemon and Tjian, 2000 ; Levine and Tjian, 2003 ; Zhang et al, 2004 ). Within the inner ear, expression of Atoh1 , a bHLH class transcription factor ( Lo et al, 1991 ; Ross et al, 2003 ) is both necessary and sufficient for the induction of sensory hair cells in the embryonic and neonatal cochlea, and ultimately plays an integral role in initiating the hair cell gene expression program ( Bermingham et al, 1999 ; Zheng and Gao, 2000 ; Woods et al, 2004 ; Kelly et al, 2012 ; Chonko et al, 2013 ; Cai et al, 2013 ; Ryan et al, 2015 ; Scheffer et al, 2015 ; Stojanova et al, 2016 ; Costa et al, 2017 ). However, previous studies have shown that Atoh1 expression alone is not sufficient to induce hair cell differentiation in somatic cells ( Izumikawa et al, 2008 ; Costa et al, 2015 ; Abdolazimi et al, 2016 ), or mature supporting cells of the organ of Corti ( Kelly et al, 2012 ; Liu et al, 2012b ).…”