Athletic Success and Donation Intentions: Does Sense of Community Mediate?
Addison Pond,
James Allen,
T.C Greenwell
et al.
Abstract:As Division-I FBS expenditures continue to rise, it is of paramount importance for universities to better understand the benefits received as a result of athletic success. Specifically, previous research has identified a strengthened campus sense of community and increased donation levels as potential beneficial outcomes of football success. However, it is not clear how football success, sense of community, and donation intention operate cumulatively. Therefore, this study sought to explain the effect of footb… Show more
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