Athletes and Environmental Activism: How Much do Athletes Contribute to Protecting the Planet?

Abstract

Public figures like actors, musicians, and professional athletes can reach a wide audience and so, convey an important message to preserve our natural resources. However, there are differences among all these types of public figures regarding their environmental awareness and activism. Despite substantial earnings coming from their salary or endorsements, pro-environmental actions do not seem to be part of the agenda of many high-paid athletes and environmental activism among professional athletes remains low. Instead of making a significant contribution to protecting the planet, many athletes invest their money in the acquisition of expensive objects or mansions, become businesspeople, or even squander their profits. Thus, this is a call for professional athletes to get involved in environmental activism and adopt an environmentally friendly lifestyle.