At Home or Abroad, Does Our Behavior Change? Examining How Everyday Behavior Influences Sustainable Travel Behavior and Tourist Clusters

Abstract

Considering the evolution of climate change and recognizing that the tourism industry is among the key contributors to this evolution, this study aims to clarify how researchers and practitioners can understand better what the triggers to the adoption of a sustainable behavior are while on holidays. Various studies have been conducted on the sustainable tourist, pointing to numerous characteristics but as of yet, not achieving an agreement as to what the profile of this type of tourist is. Through a study on a sample of Canadian tourists, this article aims to identify whether a sustainable consumer type can be identified, how those consumers differ in their everyday sustainable behavior, and whether daily life behaviors continue when traveling. By investigating indicators such as altruism, frugality, and pro-ecological behavior, the study both identifies the underlying structure of sustainable behavior and brings a new insight into which elements permeate or not when traveling.

Exploring the synergy between customer home‐based and hotel‐based water consumption and conservation behaviors: An empirical approach

“…Furthermore, many studies that have examined age have found that older people are more ecologically conscious (Leonidou, Coudounaris, Kvasova, & Christodoulides, 2015), and they are more likely to be water conservers (Aprile & Fiorillo, 2017;Mallorquí et al, 2018). In contrast, other researchers indicated that younger people are more environmentally concerned (Holmes et al, 2019;Kiatkawsin & Han, 2017) and exhibited higher willingness to pay extra for towel reuse programs compared to older people (Chan, 2013;Dimara et al, 2017). In regards to education, many previous studies have found that highly educated individuals showed more sensitivity to ecological issues than those who are less educated (Fairweather et al, 2005;Holmes et al, 2019;Leonidou et al, 2015;Mallorquí et al, 2018).…”

“…In contrast, other researchers indicated that younger people are more environmentally concerned (Holmes et al, 2019;Kiatkawsin & Han, 2017) and exhibited higher willingness to pay extra for towel reuse programs compared to older people (Chan, 2013;Dimara et al, 2017). In regards to education, many previous studies have found that highly educated individuals showed more sensitivity to ecological issues than those who are less educated (Fairweather et al, 2005;Holmes et al, 2019;Leonidou et al, 2015;Mallorquí et al, 2018). However, inconsistencies emerged from the research that investigated the impact of education on water conservation behavior.…”

“…A significant body of work has investigated the psychological factors that affect individuals' pro-environmental behavior in a tourism context (e.g., Han & Hyun, 2018a;Han, Lee, Trang, & Kim, 2018;Holmes et al, 2019;Untaru, Ispas, Candrea, Luca, & Epuran, 2016).…”

Tourism Carbon Kuznets-Curve Hypothesis: A Systematic Literature Review and a Paradigm Shift to a Corporation-Performance Perspective

“…Tourism development is therefore more carbon intensive than previously believed, and it has a higher pollution propensity than other industries that could potentially be targeted for economic development (Bojanic and Warnick 2019). Successfully addressing this challenge requires not only a shift toward a more sustainable trajectory for both the tourists and the industry but also the engagement of scholars with wider debates in the social sciences regarding the economy-pollution nexus (Bramwell 2015;Bramwell et al 2017;Holmes, Dodds, and Frochot 2019;Knezevic Cvelbar, Gru¨n, and Dolnicar 2019).…”

Understanding the Tourists’ Perspective of Sustainability in Cultural Tourist Destinations

“…Thus, tourism scholars, such as López-Sánchez and Pulido-Fernández [22], Jeong, Zielinski, Chang and Kim [23] and Choi, Kim, Sawitri and Lee [24], have focused on identifying segments of responsible tourists, with the aim of specifically targeting these individuals with sustainable tourism products. However, no consensus has been achieved on the profile of a sustainable consumer type [25]. Nevertheless, previous researchers show that the ratio of the tourists who would consume sustainable tourism products or behave responsibly towards the residents is considerably low [26,27].…”