We introduce Jack (unitary) characters and prove two kinds of formulas that are suitable for their asymptotics, as the lengths of the signatures that parametrize them go to infinity. The first kind includes several integral representations for Jack characters of one variable. The second identity we prove is the Pieri integral formula for Jack characters which, in a sense, is dual to the well known Pieri rule for Jack polynomials. The Pieri integral formula can also be seen as a functional equation for irreducible spherical functions of virtual Gelfand pairs.As an application of our formulas, we study the asymptotics of Jack characters as the corresponding signatures grow to infinity in the sense of Vershik-Kerov. We prove the existence of a small δ > 0 such that the Jack characters of m variables have a uniform limit on the δ-neighborhood of the m-dimensional torus. Our result specializes to a theorem of Okounkov and Olshanski. For θ = 1, the Jack polynomials are the well known Schur polynomials.The main object of our study are the Jack unitary characters. We define the Jack unitary character of rank N , with m variables and parametrized by λ to bewhere 1 k , k ∈ N, stands for a string of k ones. Our terminology is based on the fact that, when θ = 1 and N = m, the Jack unitary character J λ (x 1 , . . . , x N ; N, θ) becomes the normalized character of the unitary group U (N ) corresponding to its irreducible representation parametrized by the highest weight λ. Therefore Jack unitary characters are natural one-parameter deformations of the normalized characters of the unitary groups. We will call Jack unitary characters simply Jack characters, for convenience. The goal of this paper is to establish several formulas for Jack characters 1 arXiv:1704.02430v2 [math.RT]